Role of a Merchandiser in Creating Perceived Value of a Home

It can be challenging to sell a home. No matter how lovely or updated it is—and despite its ideal location—some buyers may simply be unable to picture themselves in it for one reason or another. This is where a merchandiser can step in. Also known as a home stager, a home merchandiser can improve the buyer’s perceived value of a home and make it more appealing to purchase. Good merchandisers are experts in model home merchandising for specific target markets. They use a range of techniques—including in-depth market research—to find ways to improve a home’s appeal and function. They also select the perfect finishes and can teach sales associates how to showcase the full benefits and features of the model home.

Packaging is everything when it comes to selling a product, and this is certainly true in real estate. A home needs to catch the buyers’ eyes and subconsciously influence them to make the purchase. Merchandisers specialize in ‘packaging’ your model home and making it more attractive to potential clients. They use interior design to affect the buyer’s perception of the property’s value and quality.

Merchandisers ultimately seek to deliver a design that will make the model home appropriate and appealing to the buyer’s financial capacity and preferences. If you are a builder or developer seeking to sell your homes, you can work with a merchandiser who can advise you on the latest trends in appliances, finishes, plumbing fixtures, and other factors that will affect a customer’s buying decision. They will keep the target market’s taste and lifestyle in mind as they design your model home, so they can recommend styles and elements that will appeal to that particular niche.

It is critical to understand the expectations of buyers when it comes to model home merchandising. When you meet those expectations, you are adding more value to the property. The right design can make your model home more attractive to your customers, make their jaws drop, and keep them engaged as they go about their tour. Merchandisers will work closely with your agents to deliver a design narrative that can dramatically enhance the experience of buyers, too.

Mary Dewalt Designs Group team brings years of experience in identifying trends and delivering perfect home models for you. They help their customers make a huge difference in the market by boosting their selling effectiveness and setting them apart.