Catch Up With The Latest Techniques In Content Marketing

As Bill Gates had rightly put it about twenty years ago, that ‘Content is King, is holding momentum until today. The right content is just not about well-presented words or curated topics but is evolving as a massive strategy, for you to build the right kind of brand image.

Now that we about the importance of content when it comes to online marketing, it is also important to know the foolproof techniques that would give you an edge over your competitors.

Taking you through the top 4 content marketing techniques you must catch up with, in order to become a successful entrepreneur:

Take on to video marketing

Creating rich online videos are gathering momentum since 2014. It is estimated that nearly 70% of all users are using video marketing techniques, to promote their brands and product-range. Facebook’s feed in terms of online videos and meaningful advertorials has also increased by 70%. You can approach a reputed video animation company, to help you embed picture perfect videos for your niche.

Live streaming- another latest content marketing technique

Streaming live videos have again created a massive buzz in the social media world. You can use digital media platforms to know how live videos can be captured, at an absolute degree of precision. Quite a lot of companies are wanting to catapult on this technique, to progress faster. Live event launches can be captured especially if you are launching a new range of products or services.

You can invite web users to watch live events. This way, you are able to create a great impression among your target audiences. They would watch live events just as how you keep them glued to virtual road shows. The brand awareness is achieved within the quickest possible time. The right content strategy consultant in Mumbai can actually help you in determining the right set of marketing techniques, to make you sail better.

Have you heard about UGC?

UGC typically stands for User Generated Content. These are reviews, ratings, blog posts and recommendations given out by users who have tried and tested your products. The word of mouth technique works wonders, provided you utilize the strategy in the right manner.

Freebies or mementos can be given away to those of you who refer friends. You can make them sign up for the company’s newsletters. This way, you allow web users or your target audiences speak about your company and thereby garner better leads, for sales conversion.

Embark on the story-telling concept

This is a very powerful marketing technique that can help you become a show stopper in town. It is not all about getting hooked to audiences and selling them with a host of products. You need to make the audiences develop a sentimental attachment with your company, as such. This is a three-step formula that actually works.

You

a) Create a novel storyb) Engage characters enacting the play and c) Narrate a message at the end of the story.

This way, your audiences develop an emotional connection with the brand as such.

If you are a first-timer in starting your own firm, following up with the right set of evolving Content marketing strategy in Mumbai, makes absolute sense.

Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding Agency since 2011.