10 Tips to creating an amazing social media plan

Intrigued by the benefits that social media offers, but don’t know where to start? This article will help you get started with your social media strategy and bring the best out of it.

Keep reading for ten tips to create an amazing social media plan

Use an Editorial Calendar

Your brand needs to be present on different social media channels. So, rather than creating separate calendars for Facebook, Instagram, and Twitter, why not create one and better manage your content for each channel? With an editorial calendar, you can easily plan what you want to publish and when.

Capture what’s trending

If you want to get the instant attention of your customers, then capture the trending topics and use them while posting your content on social media. In fact, this will put you in front of that segment of your target audience that isn’t following you already. So, stay trendy, stay innovative and stay on top on your social media game.

Get the power of creative content

No social media user wishes to read long, boring posts. People simply don’t have a lot of free time today. Rather than creating content that puts your readers to sleep, post creative content that can start conversations. And remember to deliver thought leadership through your content.

Use #Hashtags effectively

Begin conversations on social media and make them trend through hashtags. The pound sign or hash converts its following word(s) into a searchable link. Use this little sign effectively while engaging in conversations and be popular.

Create high-impact visuals

A social media plan that doesn’t focus on creating visual content is bound to fail in the long run. We all know that visuals capture attention more easily than words can ever do. So, give incredible power to your social media presence and drive more traffic to your social profiles by including images, videos, and infographics that create impact.

Attract potential customers through contests

Spread the word about your brand through contests and keep your social media followers hooked to your pages. From referral contests to photo contests, form submissions, and giveaways, there is a lot that can help you attract new customers and keep the existing ones interested in your brand.

Communicate and communicate more

Gone are the days when businesses used to communicate through phone calls or traditional marketing collaterals. This is the e-age. And you need to engage your customers electronically, so why don’t communicate with them on social media? Whatever you post on your social pages, do it in a conversational tone. Let your audience know that you are on social media to connect with them, rather than to promote your business.

Don’t hesitate to ask questions

Tapping into the interests of your audience becomes easy when you ask questions on social media. This gives your target customers a feeling that you care about them and are interested to know them better. So, start conversations and engage your audience better.

Leverage automation

Let’s face it, no matter how active you are on social media, being present on these channels 24X7 isn’t really possible. Luckily, there are some wonderful social media automation tools that can save you time and help you be present on your chosen social media platforms even when you are offline – Hootsuite, Buffer, BuzzSumo, and Post Planner to name a few.

Stay committed to your plan

Anyone can create a social media plan, but sticking to it is what matters the most. Understand that creating a strong virtual presence is a time-taking process. You can’t expect overnight results. Be calm and stay committed to your plan. And gradually, you will be able to create an excellent brand presence on social media.

Partner with us to promote your brand. Claim your space on the internet and reach out to a larger audience via our specialized social media strategy. Write to us at info@cignitech.com or call us at +1(800) 532 1710 to drop in an inquiry.

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