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How Custom Website Design Help Establishing Successful Startups
Posted: Apr 19, 2018
Establishing a business indeed is a challenge to your everyday effort that has the aim to pay off at the end. From jobs to yearly trips, from festivals to holidays a lot has to be sacrificed than to live your startup's dream. So if you have just started or planning to establish startup with two or three teams members consider this as sincere advice from years of experience we had with many startups and entrepreneurs to help them set their online presences.
Before we begin to discuss key elements, let’s first answer the most frequently asked question that is to save money as much as possible especially at the early stages. Since we know that custom website design can be costly too so, it is a good idea to spend right at the beginning of the startup or should we wait until we earn some money? Now it may come to the choices and circumstances you are currently coping with, but by hook or crook, the very investment you must make should be in your custom website design. Our further discussion will be based on how a custom website will help you not only establishing but gaining more orders and clients through your website.
Authenticity & CredibilityIndeed it’s not only about the website itself to establish a business. However, a website itself is also enough to contribute and tackle a lot more than what one can measure at the initial stage. A quality presentation of your production, projects, and services immediately projects the idea about your authenticity. Through an ultimate design and customization, it ensures how much efforts you have made to keep your business ahead honestly. You can convince your visitors to be sure of your service quality by adding up clients you have worked with. With positive reviews, clients feedback and ratings you can easily convince your site visitors that further add credibility to your business.
Be ApproachableLet’s take an example of a startup company that is located somewhere in Africa. With high-quality jute material and everything up to the mark, they are excelling well at their own pace. Meanwhile, they are gradually expanding their business without a business website they are losing a significant chunk of their business. Since there are millions of people look forward to a quality product to import, a website can help any potential client to find you and to know about your physical efforts using the online platform. From product details, quality and team that is ready to take it all give an impactful and robust message through a website.
Communicate & ConvertMany Webs fails to communicate their purpose which means they make things complex for the general visitors who are seeking some information from your site. When it comes to setting up your new business or want to revamp your gazillion dollar business website, either way, keep it focused to the core values and let people immediately know about what you do instead of mesmerizing them by fancy copy. Keeping a message concise along with the necessary information right on the front page would help your visitors to get what they need instantly. With all the required elements of a website, you can also place a quick quote or general inquiry form on the site that will allow people to get engaged with you.
How to do it Right- A tagline: A noticeable tagline or a copywriting content should communicate needs and benefits of the startup immediately.
- Strong Present: Try different content style and study which explains better about your firm or services. People will visit you for any reasons try to cover as many aspects as possible.
- User-friendly interface: Designing a custom website is crucial as to keep it friendly and attractive from user’s perspective is essential. Consider navigation, load times, prominent calls-to-action, sitemap, and intuitive layout.
- A Quick Site Tour: Let your new visitors know what your services/ product does clearly and quickly through a simple video demo to help them understand how things work at your place.
- Social Updates: Be as lively as real as possible it helps people to notice your existence and keeps them aware of your activities that helps to remember you other than just by your work.
Startups require a substantial presence and a lot of work to prove ideas and business one aims to establish. With a custom website, you can help people to know all about the wonders you believe and work for. With an online website medium, you can help your potential customers to find all that they need at one place and meet you instantly without having to plan a whole visit to know your efforts. With a custom website design get it tailored as per your brand's requirements to utterly represent it as a persona of your very own unique business.
Reddington Roy is an Associate Digital Marketing Manager at Logo Design Valley, a Dallas Graphic Design agency. A creative marketing strategist with over 5 years of experience developing digital marketing strategies and guiding business development.