10 Very Common Myths About Search Engine Optimization

Each and every web designer must have in-depth knowledge of search engines and how they work. SEO company in India recognize how significant it is for us to deliver a well-designed web site that looks good and works well for the client and at the same time performs well in the search engines.

Search engines constantly refine the methods of determining search rankings and results. In past couple of years, Google’s Panda, Penguin as well as Hummingbird algorithm updates have enforced a major shift for SEO professionals from worrying about keywords and link-building to a focusing on quality content. These ongoing changes in SEO algorithms have produced a outrageous amount of misinformation regarding SEO best practices.

Here, seo company in india list 10 very common myths about Search Engine Optimization, and provide simple tips to save you precious time and efforts so you can concentrate on the search marketing tactics which really matter.

Myth 1: We must submit our sites on Google.

Fact: While a new website can be submitted to Google directly by adding the website url on Google, however if that is not done still a search engine like Google, Bing or Yahoo will find your website without you submitting it.

Myth 2: SEO is just about ranking

Fact: While there is a strong connection between clickthrough rate and search results placement, merely ranking cannot ensure business success. In theory, a website can rank rather well for a particular term, get loads of traffic, however it may still not generate a dime.

Myth 3: SEO is an IT person’s job.

Fact: Although, there is undeniably a technical element attached to SEO, for instance setting up XML sitemaps, 301 redirects or submitting robots.txt with every latest algorithm update, search engines are primarily searching for quality content.

Myth 4: More links are more helpful than good content.

Fact: Incorporating links from other authoritative websites is helpful; however more links is not essentially better. As an alternative to building a large number of back links if we focus on searching diverse and appropriate sources which link to related pages on our site, it’ll help in achieving better rankings for our website.

Myth 5: Meta descriptions have an enormous impact on rankings.

Fact: Meta description is a HTML attribute which explains the topic of your web page in a concise manner. While search engines generally use Meta description as a preview snippet, back in 2009 Google announced that Meta descriptions have no influence on search rankings. Though, an effective Meta description can make a difference when it comes to the viewers deciding whether to go on your listing or someone else’s.

Myth 6: SEO and Social media are unrelated.

Fact: The connection between social media and SEO is called as "social search," and it has real significance. Talking about social search, search engines give priority to the content which is tied to the searcher in some way – it could be by means of a Twitter follower, Facebook friend or connection on other major social networks.

Myth 7: On-page SEO is all that is needed for high page ranking.

Fact: Thinking that keywords on your web page would act like a silver bullet for you is nothing but a big misconception. NO doubt on-page SEO is important but it is just basic optimization, which alone cannot improve your Google rankings. On-page SEO is just one part of the holistic SEO strategy other parts like on-page optimization, social media, link building and user experience also need to be considered for higher page rankings.

Myth 8: Content must match keywords exactly.

Fact: Keywords don’t need to be repeated word for word all over your content. Your website content goals should be focused on enlightening the reader, not the search engines. Good content is all about creating effortlessly engaging content which adds value for the reader. If you abuse anchor text just for "keyword stuffing" it will appear unnatural and can lead to problems in future. Ensure that your content flows logically and naturally. Don’t forget that the weightage of keyword density in present online scene is rather irrelevant. Don’t worry about 2.5% keyword density, rather focus on about is writing solid, good and relevant content.

Myth 9: H1 tag is the most significant on-page element.

Fact: The headline HTML tags which wrap your title in tags like H1, H2, H3, etc. but these have little to no consequence on the overall SEO score of your website. As a result it doesn’t really matter which header tag is being used, provided that you present the key concepts close to the top of your web page. Keep in mind, that you’re optimizing your web pages predominantly for the readers, which means you need a clear headline to let them know up front what the page is about.

Myth 10: Inbound marketing and SEO can’t mix.

Fact: Contrary to the common misconception, SEO and Inbound marketing are inevitably linked. Inbound marketing focuses on proficiently turning visitors into people who want to do business with you. This includes a collection of best practices and tactics, like conversion optimization, content creation, and social media marketing among others. SEO, in comparison to inbound marketing, is a precise marketing tactic which focuses on improving your website’s visibility in search engine results. Evidently, SEO is a significant element of inbound marketing strategy. When we consider the 4 stages of inbound marketing tactics namely: Attract – Convert – Close – Delight, SEO is particularly relevant in the first stage, where you need to attract people to your site.

Understanding and using these facts about Search Engine Optimization will lead to more effective and efficient organic SEO efforts. Mind Mingles is an SEO company in India delivering result oriented SEO. Experience the best search engine optimization pricing with these guys.

Mind Mingles is one of the fastest growing Digital Marketing firm providing all inclusive solutions to help businesses grow online. The company provides various services in the field of Internet Marketing.