Read 5 Biggest Sales Mistakes Made By The Salespeople

Difficult prospects, endless challenges, extreme pressure, and so much of advice!

Selling is a tough job. And with the advancements in the digital world, it has gone not just tougher but also competitive than ever. The more the competition, the lesser is the space for mistakes.

Being a salesperson, there is nothing you don’t try when it comes to closing. Still, you miss reaching the numbers. The reasons are the mistakes that you make while dealing with a prospect and the irony is that most of the mistakes often go unrecognized. However, to stay in the field, you need to identify and omit these mistakes before they interrupt your performance.

1. You are Not Doing the Proper Research: Many sales representatives jump on a sales call or meeting with a prospect without doing the proper research about them. They don’t know much about the business of the prospect, their needs or the challenges which acts as the worst mistake.

2. You are Not Listening: Accept that your potential clients are interacting with you not just to listen all about you. They have come to you to talk – to have a conversation wherein they can speak about what they want. And when you fail to do that, you are really on the edge of annoying them and thus losing the sales leads.

1. 3. You are Pushing the Cold Calls Too Much!: Cold calls can be a big hit if done right and a big blow if not. The common mistake that many sales professionals make is that they try to become too pushy on a cold call. They try to convince the prospect to make an on-the-spot buying decision. However, such tactics never work.
2. 4. You Give the Prospect Dominance Over the Sales Journey: It is true that sales professionals should never argue with a prospect and that a prospect is always right. BUT this never conveys that you should give the complete hold of the sales process in the hands of the prospect.
3. 5. You Don’t Pay Attention To the Post-sale Journey: This is another mistake that many sales professionals make. They think their target is achieved once the sale is closed. They don’t give any importance to the post-sale journey or the follow-up with the client.

Following-up with them will not only help them solve their problems but also will increase the credibility of your brand. Customers treated in such ways are more likely to be your long-termed buyers than the ones whom you have left once the buying-selling process is over.

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