Global Water Enhancers Market Size Analysis, 2018-2028

The global Water Enhancers Market Size is estimated to be valued over 1.9 billion in 2018 and will register a CAGR of above 8.5% during the forecast period (2018-2028).

Water enhancers are formulations that add flavor as well as supplementary dietary benefits to the water without any carbonation process. It is the enhanced water without the carbon dioxide gas content or the fizzy taste of aerated drinks. Consumers are shifting to products that are more authentic hence this market holds a huge potential to proliferate.

Global Water Enhancers Market Drivers and Challenges

Water enhancer market revenue is expected to be driven by various factors. Some key macroeconomic factors expected to boost the growth of the product are increased per capita income, changing lifestyle, consumer awareness and rise in GDP among developing economies. A considerable rise in obese population in the Western countries is leading to rejection of fizzy drinks due to health awareness.

It has also been observed that carbonated drinks, due to the release of carbon dioxide gas in the digestive tract, significantly increase the symptoms of Irritable Bowel Syndrome which is characterized by chronic abdominal pain, discomfort and bloating. AS such, consumers are driven towards water enhancers citing health benefits.

Rapid industrialization lead to mass production of beverages. Upon further backing up by alluring marketing, this has stemmed into a significant expansion of consumer base for health improving foods and beverages worldwide. Even the changing consumer preference towards flavored drinks has driven the water enhancer market. With the highly foreseen benefits and The production process being carried on well advanced technological scale and innovation in the use of active ingredients is on-going, water enhancers have a great scope of application in sports and fitness drinks industry, health care sector and general consumer sector.

However, lack of stringent regulations from regulatory bodies such as the FDA and ESFA, compliance of producers with manufacturing practices and safety concerns among the consumers due to lack of scientificity of the product and consumer friendly manufacturing practices by market players and intake-safety concern as well as the lack of awareness of the particular product among the consumers are the major constraints for its market growth.

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Global Water Enhancers Market Analysis, By Active Ingredients

On the basis of active ingredients, the product has been segmented into vitamins, sweeteners, anti-oxidants, and electrolytes. Vitamins and electrolytes are expected to account for over 57% of global share.

Global Water Enhancers Market Analysis, By Product Type

On the basis of product type, the market has been segmented into flavored drops, energy drops, fitness and workout drops, and others. Among these, flavored drops will account for over 49% of global share in 2018.

Global Water Enhancers Market Size Analysis, By Source

By source, the water enhancers market size is segmented into vegetables, coffee beans, tea leaves and coconut.

Global Water Enhancers Market Size and Forecast: Regional Analysis

Globally, North America North America and Western Europe are expected to account for over 63% of global share in 2018. This is primarily attributed to high consumer awareness coupled with presence of large number of manufacturers and suppliers. Additionally, Asia-pacific is expected to be the fastest-growing region in the global water enhancer market over the forecast period due to rapid globalization and adaptation of Western trends.

Global Water Enhancers Market Size and Forecast: Competition Landscape

Some of the major players in the water enhancer market include Dyla LLC, Cott Beverages, Arizona Beverages USA, PepsiCo, The Coca-Cola Company, Nestle and Kraft foods. Major players, with their constant expansion of production capacities and product range backed by good marketing strategies, have gained a sizeable consumer demand that is further progressing.

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