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6 Mistakes to Avoid in Fashion Photography

Author: Simulacra Studio
by Simulacra Studio
Posted: May 01, 2018

Over the past two decades, fashion images have played with digital technology to become aesthetically powerful and economically useful. Newspaper advertisements, magazines and the online stores are replete with vibrant pictures displaying top trends in fashion.

Fashion photography is a work of art and because it can also become a good source of income, more and more photographers are choosing it as their area of specialisation. However this job is not just about taking pictures of a gorgeous model in a perfect outfit. To avoid being banal, photographers must learn how to capture diverse emotions and make their pictures vividly expressive.

The top mistakes to avoid in this stream of photography are:

1- Poor or no concept

Failure to develop a concept is a common mistake made by novice photographers. For a fashion photoshoot it is important to plan an idea and style for the images. The use of some colours and props complementing the outfit can make the final image dramatically better than how it comes out in a plain photoshoot.

At the same time, the styling should not look overdone. Fashion photographers must ensure that their styles are distinct and creatively rich. They can also involve others in generating fresh ideas. Experienced designers at a fashion photo studio rental in London can help in choosing artistic concepts for photography.

2- Use of wrong lenses

Using the wrong lens can spoil the entire look of a fashion image. Unlike landscape photography and street photography, you do not need to capture a wide background in fashion photography. Most often a lens size range of 70-100 mm helps in creating good images. With lenses of such size a photographer can focus on the subject and dissipate the surroundings that are not required in the image.

3- Lack of communication

Unlike street photography where fleeting moments are instantly captured, fashion photography requires the photographers to constantly communicate with their subject. They should advise the model on how to pose, the body language to convey and what not to do.

As a fashion photographer you should build a good rapport with your model. Do not make her /him feel nervous and try to reach a comfort level before the shoot starts.

4- Use of wrong light modifiers

You may be shooting outdoors or in a studio, it is important to use the right lighting to get the desired impact in a photograph. Lighting modifiers are available in forms of umbrellas, beauty dishes, scrims and octabanks. A photographer ought to understand the right use of each of these. Remember that direct lights produce hard edged shadows and the diffused ones scatter light on the subject from multiple directions.

5- Taking shots from above the eye level of subject

This is another hasty mistake that new photographers make. There is no rule in photography to shoot at or from below the eye level but this is usually preferred to get good results. If you shoot from above the eye level of your subject it can make the model’s neck appear shorter and that takes away the sense of height or length.

6- Excessive editing

When compared against other fields of photography, fashion photography requires more of editing and special effects. The availability of advanced software and applications now provides ample opportunities to transform pictures. However, excess of such works can make a photograph look artificial and wash out its natural appeal. Therefore, it is advisable to tone down the editing of fashion images.

Fashion photography is largely about clothes and glamour. When you can allow the subject and the different elements of your backdrop to reflect these, it will be simpler to achieve the desired outcomes. Shooting on the right location is vital to convey a narrative in every shot.

At Simulacra Studio you get the desired ambience, equipment and props to support your photography sessions, and create pictures that wow your audience. To hire studio space in London, visit https://www.simulacrastudio.com
About the Author

Simulacra Studio is an impressive film studio in London offering creative spaces for professional photo shoot. The studio is managed by professional photographers.

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Author: Simulacra Studio

Simulacra Studio

Member since: Apr 20, 2016
Published articles: 18

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