Ramadan Kareem

Ramadan Kareem

Comelite Design Studio (CDS), is one of the pioneer Audio Video production company in Canada and UK, recently opened its office in Middle East (ME). There is a growing demand for such services in ME, so to meet the demand and supply chain CDS launched its website to help customers to design products, commercials both in audio and visual mode nearly a year ago now.

As we are approaching towards blessed month of Ramadan, with this we are approaching the joy of Eid celebrations too. There is a video statistic that says 74% of all Internet traffic in 2018-19 will be video [source: Brainshark]. While 2020 is still a few years off, it is important to start planning how you will use video to communicate your brand and stay competitive in your industry particularly during this blessed month of Ramadan.

ME during the Holy month of Ramadan is having prime buying season. 82% of consumers say their consumption of goods and services increases during the Holy month, and searching for deals and promotions increases as well. Consumer goods have traditionally been at the forefront of these special deals and offers, but only 5% of last year’s budget for consumer goods was spent on digital media. Reflecting these figures digital marketing represents a huge growth opportunity for consumer goods like garments, electronics, home living etc, especially during the very blessed month that people are more generous to spend on.

ME residents are becoming dependent on the internet in unprecedented numbers. In Saudi Arabia and UAE about 95% of consumer buyers use online resources to research about purchasing items and comparing their prices and specifications. Up to two-thirds of this time is spent on looking for videos about smart phones and other mobile devices. Further, over 93% of Saudis and Emiratis use their smart phones to supplement the physical car buying experience at the dealership.

Across the wider region, research shows that 72% use search engines, 71% watch auto videos, and 75% of video viewers use YouTube. In some markets, these numbers are increasing rapidly. In Saudi Arabia, the number of buyers who watch auto videos when buying a car has grown 51% since 2012.

These simple tips to your Ramadan marketing strategy can ensure your message reaches your target audience at the time when they are at their utmost need. For sharing joy of Ramadan and Eid with family, friends, colleagues, near and dear ones; and last but not least customers and clients, video is the best way forward to communicate your joy. As during Ramadan it’s high time for buying and purchasing gifts for loved ones for Eid celebrations too. We at CDS care for you and don’t want our clients to be cornered, so we are offering special 20% discount on our services for welcoming Holy Ramadan. Send us your inquiries on +966 550809669 or hello@comelite-studio.com

Visit our website for info Comelite-studio.com

You tube channel

https://www.youtube.com/watch?v=z5iMctdqTmA

Ramadan Kareem!!

Suhail Ahmad Marketing Analysist Comelite design studio