Why Custom Packaging Always Good Option for Retail Businesses
Posted: Oct 16, 2018
Retail business face many unseen challenges every day, packaging is one of the main issue faced by many businesses. Some entrepreneurs run after plain box's readymade boxes even they know these boxes cannot hold their products in a professional way to attract customers. And this decision followed by a statement we will fix the packaging issue later on. Stock boxes or premade boxes are not the best fit with your products and does not allow you to add custom branding. In this article I will highlight the benefits of purchasing custom boxes to leave unforgettable branding impression to your customers in retail business.
There is huge competition in retail business, every day people come up with new ideas and launch their product line in very different fashionable way to attract customer to make first purchase easy. If you don't pay attention to product packaging, you can lose many potential customers.
Whereas custom packaging can give your product a very impressive first look with your branding and product colors. In other words, custom packaging can help your product line to stand within top line brands in store shelf.
Custom box comes in different materials, I am going to discuss cardboard and Kraft boxes which are most commonly used by many retail industries like medicine, cosmetics, automobile, food, bakeries etc.
Any style and size of boxes can be made with cardboard or Kraft material. All you need to have your product dimensions and idea what kind of packaging you would like to move with. You can also have inserts which can hold your product in a professional manner. Most useful feature with custom boxes is your branding and colors you can apply to your boxes.
With custom boxes you can have full color printing and many premium packaging features like, gloss lamination, matte lamination, silver or golden embossing or debossing. Attractive cardboard stock can be made with 14pt, 16pt, 18pt, 22pt card stock. Other stocks are also available in market but it all depends upon your product and your packaging concept you would like to make your packaging.
Custom box comes in almost all kind of boxes like custom tuck box, custom mailer box, custom pillow box, custom straight tuck box
These are Expensive...
That's very common false statement which we know about custom packaging, but it's available almost in same price. So, price is not a problem. Only corn of custom boxes is, you have to wait for 5-6 days to have your boxes. With so many awesome features and endless possibilities I don't think stock boxes still attracts you to fulfil your packaging needs.
Harry Miller (Marketing Consultant) - I am a marketing consultant work with many retails business and help business growth by highlighting and fix issues which are hurting their business. https://iwebdna.com