Global Popcorn Market Report: Trends, Forecast and Analysis, 2018–2028

Global Popcorn Market Analysis

A study by Bekryl market analyst on the report ‘Global popcorn market report: analysis, trend and forecast 2018–2028". The global popcorn market was valued at US$ 9 Bn in 2017 and is expected to growth at a healthy CAGR during the forecast period. Although the industry is highly fragmented with high presence of regional players especially in regions such as Latin America and South East Asia. As per the estimates, raw material prices is just 10% of total cost and hence less capital intensive.

Though the industry is growing at significant rate, consumer preference is shifting slowly towards flavored based popcorns. This in turn has led to manufacturers and suppliers come up with distinctive taste to meet consumer preference and generate higher ROI.

Global Popcorn Market Drivers and Challenges

Global popcorn market revenue is expected to be driven by various factors. Some key macroeconomic factors expected to boost the growth of the product are changing lifestyle and consumer awareness towards healthier eating options.

Popcorns are rich and concentrated sources of various proteins, antioxidants, fibers, polyphenolic compounds, and vitamin B complex. Moreover, they are gluten free. When finely ground, they can be used in place of breadcrumbs for a crunchy coating on chicken and fish or can be topped over salads. Popcorns contain a type of fiber that can remove excess cholesterol from the walls of blood vessels and arteries and hence are a favorite with dieticians and doctors thus finding major backing from healthcare industry. These benefits certainly add up to the overall purchase of popcorns.

The rise of discounts in supermarkets with easy product displays and new products with innovative flavors like caramel are contributing to sales. Business complementors like movie industry and soft drink industry have worked favorably in increasing the market share.

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Global Popcorn Market Size and Industry Opportunity Analysis, 2018-2028

Global Popcorn Market Size is estimated to be valued over USD 9 Bn in 2018 and create significant…

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Global Popcorn Market Regional Analysis

Globally, North America popcorn market dominates the he global market with more than 57% revenue share. The market in the region is not only the base for top producer but also top consumer of popcorn industries. The industry witnessed its lowest phase during 2010 and 2012. However, is witnessing steady growth since 2013. North America popcorn market size is estimated to be over USD 2.5 billion in 2017.

While Europe and North America popcorn market is growing at moderate rate, Asia Pacific has witnessed close to double digit growth between 2012 and 2017. The trend is likely to continue during the forecast period, with major opportunity coming from China and India. New players are emerging in the business. These new companies are tapping Tier 2 and Tier 3 cities to capitalize their revenue. Contract based modeling is quite common in Asia Pacific. Also, it is slowly shifting towards flavored.

Major players in the business are leaving no stone unturned to drive up the volume by creating demand through product innovation by launching popcorn in various shapes like butterfly and mushroom. The major market driver for the global popcorn industry is the inherent nature of the popcorn itself which is safe for consumption in any age group, gender with no complications or consumption side effect. It has been pitched as a pocket friendly and a health conscious interesting snacking option which has acted as a major force to attract younger target population.

Global Popcorn Market Competition Analysis

The key popcorn market players include Conagra Brands, Snyder’s-Lance, PepsiCo (Frito-Lay), Amplify Snack Brands, Weaver Popcorn Company, Aramidth International, Butterkist, Angie’s Artisan Treats, Fiddle Faddle and Cape Codto name a few. The potential for market growth can be sensed from the fact that KP Snacks has reached an agreement to buy Tangerine Confectionery’s popcorn business Butterkist. This would help KP snacks to strengthen its customer base by piggybacking on Butterkist brand value. In 2016, to capture the popcorn market in the UK, food and beverages market leader PepsiCo launched a new popcorn intensive brand named Pop Works and Company. Brands like Skinny Pop and a host of startups have created niche popcorn varieties with exotic flavors.

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