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7 freshly brewed ideas for to promote your food ordering app
Posted: May 10, 2018
Promotions are never too easy, whether it is a product or a service. The same applies to the branding. By doing promotions ultimately the purpose would be creating a brand identity. Establishing a brand identity is the hardest thing ever. There is an untold rule for branding is, be systematic and gain success. As simple as that. For promoting your food delivery app below are some exclusive ideas specially brewed for food delivery app business.
#1 Influential food photos
Visuals works lot more than the texts. As it is called that an image is equal to hundred words. The same is true for every business. The high quality images creates a major impact for conversation funnel. Take the help of social media platforms. Create a page on popular social media platforms like Facebook, Instagram, Pinterest and put high-quality images of your food app and associated restaurant`s food with the link to your app below every image. The social media platforms will play a vital role in your app business by allowing to post a variety of content including images.
#2 Moving towards mobile ads
Do you know almost half of the traffic comes from the mobiles and tabs? It means the apps are the big stack holder in the market. And surprisingly this number gets bigger when it comes to food. It means now you can target a wider range of audience with the help of mobile ads and that too at very low cost. Yes, mobile ads are cost effective as compared to web-based ads.
#3 Focus the locals
It is about food so it's common that the food orders will be placed in the nearby region only. In that case, the geographically targeted ads are the best return on your the investment. This will fire local ads region wise so that every customer will get relevant ads every time. That is the most meaningful way to get the highest possible return for your valuable investment. When it is food, keep everything local for best and growing business.
#4 Delighting deals
Offers are loved by everyone. Discounts, offers, deals are those words which brings shine in everyone's eyes. Offer such deals, discounts and offers on a regular basis because it will keep multiplying the traffic. Put the ad for such deals and discounts on your app, on your website and on every social media page.
#5 Engage in food fests
That is your chance to actively participate in food fests and try to socialize with the people sharing the same interest as yours. Talk with them, walk with them, the restaurant app maker is the high talk of every such event. It will give you a better idea what you can offer more in your service to attract more people towards your app. Talking with people will actually give you the idea where you can improvise and offer a better service. Showing up in such event will give a plus point, promoting your business in newspapers as a part of the event.
#6 Provide a website
Along with the app provide a website to order from and maintain the compatibility of platforms to present the same data in the same form everywhere. Update the website frequently. Even use it to promote the offers, deals, and discounts. If there is any new announcement or you are participating in any event or any other activity you are going to conduct in order to do promotions promote it on the website. The website will work as a push giving element for your app.
#7 Old-gold email marketing
Promotional emails are the evergreen way of creating the brand impact in customer's minds. Many people think that the email marketing is not that much effective after new technology and approaches have taken the place. But surprisingly email marketing shows the same results as it was showing in the old times. It is the best way to give a detailed idea of what you are actually trying to deliver. Take care of the content while going for email marketing.
Conclusion
Those are some of the promotional ideas which you can implement for your food ordering app and get a new hike. Many of them are trendy and many of them are old but believe that all of them works very productive while applied. There is always a possibility to change or modify the given ideas as per your needs. Designing a full proof strategy is not as easy as it seems to be. Design a proper and systematic marketing strategy. It will help while moving for branding. The idea is to keep everything systematic so that the productivity could be measured at the end.
Creative Content Writer - Focusing on writing in areas like On Demand Business, News & Startups, uber clone, entrepreneurship, latest tech trends, current affairs.
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