11 Tips For Creative Banner Design

The goal of every web banner design is to get targeted messaging in front of a target audience. This is true, no matter the format, whether it’s a static or an animated banner design; GIF or HTML5.

Helping customers find solutions and monetizing this interaction is at the heart of every campaign. As is increasing the number of customers engaged with each ad campaign. That’s why we focus on creative banner design at www.bannersmall.com.

Here are a few tips for creative banner design that effectively promotes your products. You can use these on static designs, though we recommend animated banner design:

1. Consistent placement of your logo—if you want consumers to know beyond a shadow of doubt that your brand is providing a particular solution, consistently place your logo.
2. Appeal to emotion with your copy – generate an emotional connection (make your audience laugh or feel sentimental) or sell a promise to improve consumers’ lives.
3. Appeal to emotion with your images—instead of a wide array of images that are disconnected from your CTA, choose a single image that draws your audience in.
4. Try using your brand colour primarily so that your CTA can serve as a pop of colour.
5. Tie your banner ad creatives to your larger marketing strategy. Build on the campaigns you have running by referring back to their copy with a simple CTA.
6. Using your ad copy, ask a question, or begin a sentence for which your logo and tagline are the solution.
7. Use longer messages on your CTA buttons. Make them a part of your overall ad copy and include directional signage (i.e. an arrow) to help consumers navigate.
8. Have a brand ambassador? Or a brand asset (e.g. mascot, character, etc.)? Use them in your banner ads! Consistency is key not only when it comes to your logo.
9. Add a mouse arrow on the edge of your CTA button to trigger an action.
10. Use a promotion in you CTA. Instead of "Learn More" or "Buy Now", consider "Start Your Free Trial".
11. Incorporate A/B testing into your design when considering placement of your message, CTA buttons and use of colour.

Over to you! Try out any or all of these web banner design ideas and make your next campaign more impactful than the last.

Remember, performance matters and performance varies. Don’t get caught with all your eggs in one basket.

Senthu Velnayagam is a writer across several reputed industrial web posts. He writes for many online journals and portals that are related to web banner designs