Web Development Trends to Take Notice in 2018

Each year brings some major advancements in website development. Various languages, platforms and other related technologies which make up the web are also constantly evolving. Hence web developers must be aware or these new developments if they want to remain competitive in the market. You may be curious to know where the most popular platforms like WordPress and Magento are heading and what are the more global trends. These trends depend on how users browse the web today, what principles and types of designs are most popular and most appealing today.

For getting success, modern day Wordpress Development should align with the modern day trends. Research report says that 77% of digital agencies have identified poor website UX as their biggest weakness. Online shopping has already become hugely popular and the online sales market is expected to touch $4 trillion in 2020. Report also says that 47% of website visitors check a company’s product/services page before doing other things on the website and about 38% people stop using the website if the content or layout is not attractive and easy to use.

In this article, we will discuss about the latest trends in 2018 for effective web development. These trends will help the web developers in either redesigning the website or in building a new one.

Artificial Intelligence and Chatbots

Businesses have to interact with their customers as they want to collect the crucial data from them so that they can apply new strategies for the business growth. As users are important factor for any business hence they need chatbots which can help them to get necessary information from clients, collect answers to their most common questions and redirect customers to information gathering pages. Advanced chatbots are based on Artificial Intelligence and will play crucial role in coming years as they can understand the live speech and are constantly evolving. Most of the sites will have chatbots in coming years and about 85% of all customers interactions will happen without any direct human assistance till 2020.

Single Page Websites:

A single page website is becoming extremely popular now. It is a website with long scrollable page which tries to give all of the information of the business or site on a single page without any need to move to any other page. These websites are simple, user friendly and less costly for web designing and development. This will be very beneficial for smartphone users also. These type of websites offer higher conversion rates for businesses and are expected to become even more popular in coming years.

Push Notifications for Websites

You must be knowing about Mobile app notifications which have attracted lots of customers. Similarly, it is expected that website notifications will soon become very popular in all industries from weather information, traffic information to promotional sales or sports score, Stock market price etc. User will get push notifications when they visit the site or even when they are not active on the site. It is one of the simple way to keep users engaged with your website without doing much efforts.

JavaScript

JavaScript is the most popular trend of year 2017 and it looks to continue dominating the web development in 2018 and years to come. JavaScript frameworks and libraries are highly flexible and powerful. There is a huge competition between Angular and React frameworks. Both of them have their advantages and disadvantages.

Progressive Web Apps

Research report on mobile phone usage showed that mobile apps accounted for about 90% of the time people spend on their smartphones. Hence it is good to use a format similar to mobile app which is accepted by most of the people. Progressive web apps are websites similar to native mobile apps and they work offline. They have very less load time, high reliability and amazingly easy user experience. Also these PSAs can be designed faster than normal mobile applications and are easier to develop and maintain for both developers and users. Ultimately PWAs improve the conversion rate and user engagement on the site.

Conclusion

We have just discussed some of the most popular trends for web development which are dominating in 2018 and are expected to do even better in years to come. Web development is an area where technologies are changing very fast hence by going through these trends you can develop the websites which will match with the current market and will be readily accepted and liked by the current users. These trends will certainly bring more customers to your site and will ultimately boost your business a lot.

Sophia is a WordPress developer working at WordPress website development company with a global reach.