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Scaling is not an option–If your company is not growing, it is dying!

Author: Amruta Jamdade
by Amruta Jamdade
Posted: May 16, 2018

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    BizKonnect helps global companies to increase B2B sales globally. Our more successful customers are the ones who have clarity in terms of who their prospects are, have some customer base, the management has good network and they want to scale up their sales leveraging the corporate ecosystem.

    "You need to be proactive in setting up your sales engine before the sales starts dropping. When you start looking at the options when your revenue is flat or dropping, you do things in panic. It is like the recent advice by the IMF to the world economies –one should repair the roof when the Sun is shining.You should invest in sales and marketing more and set up your own successful way of sales and marketing when you are growing and not when you see flat growth."

    Many of us keep wondering what is the right time to invest in proactive sales and marketing. There are many who believe that the leads they get through their network and the inbounds through customer references are sufficient for their growth. They hardly invest in proactive sales and marketing. This continues till they lose a few customers and the referrals dry up leaving them with a flat or declining revenue. It seems to me that this was waiting to happen. You can’t just rely on the network and the references to build and scale up your business. You need to continuously invest into sales and marketing and reach out to unknown prospects from your target market.Scaling up your company is not an option. If you are not growing you are shrinking, rather dying.You need to be proactive in setting up your sales engine before the sales starts dropping. When you start looking at the options when your revenue is flat or dropping, you do things in panic. It is like the recent advice by the IMF to the world economies –one should repair the roof when the Sun is shining.You should invest in sales and marketing more and set up your own successful way of sales and marketing when you are growing and not when you see flat growth.

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    Visit Us at :-http://www.bizkonnect.com/

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BizKonnect helps global companies to increase B2B sales globally.

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Author: Amruta Jamdade

Amruta Jamdade

Member since: Apr 24, 2018
Published articles: 13

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