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A mixture of BLT and ALT activities can mean success for your product!

Author: Tap Events
by Tap Events
Posted: May 16, 2018

Brand presence is a major factor which ensures customers notice your product and it creates its own importance among them. BLT activities are conducted in malls, exhibitions, conference rooms and the like. When launching a product or increase its visibility and give the customer an opportunity to directly interact and experience the product BTL events and promotions are highly cost effective. We have expertise and experience in designing, planning and implementing your ideas and concepts for BTL events and promotions. We promote your product to capture the undivided attention of your target consumers. We work on your Brand positioning to create a unique identity for your brand.

Ever seen Apple launch its new iPhone? You can sense the excitement generated and the fan following of the product. What if your own product launch could generate that popularity? At Tap Events, we can help you achieve this dream. We take care of everything for you- from the presentation, the decorations, the theme to the speaker and the conference hall. We make it happen for you. With years of experience in the field, you can rely on us to fulfil your dreams!

In organisational business and marketing communications, Below the line (BTL) is an advertising technique. It uses less conventional methods than the usual specific channels of advertising to promote products, services, etc. than Above the Line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front.

We offer various mall promotion programs, promotional activities and entertainment programs services in a very affordable price range. Techniques and quality of services are retained through improved methods and thereby a permanent reduction in the unit cost is achieved. We maintain a healthy communication with our clients regarding their specific requirement which helps us in making quality of services high from our end. In other words, the success and popularity of a business of a company directly depends upon the business promotional activities undertaken by them.

Tap Events is an event management firm believing in the delivery of high quality exhibition stand design with promising and on-time installation of the said `exhibition stand. Our designers and team of operatives work dedicatedly for your exhibition stand design, built and installation. We are well-known as the best Exhibition Stand managers in Delhi. We understand, your exhibition stand represents the front face of your business. We have consistently delivered quality and promising exhibition stall on time and in budget. We have brought success to numerous of our clients over the years. Based in Delhi, we have our wings spread in other parts of the India which makes us the best at what we do.

Below the line sales promotions are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost-efficient ways to communicate with the target markets. This has led to a shift from the regular media-based advertising.

Call us now to book our services for your event!

About the Author

Tap Events is a full-service Corporate events and Wedding Planners in Gurgaon, Delhi dedicated to quality and excellence.

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Author: Tap Events

Tap Events

Member since: May 15, 2018
Published articles: 3

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