6 Ways Your Marketing Strategy May Improve With Promotional Gifts
Posted: Jul 03, 2018
It is a difficult concept to understand that promotional corporate gifts can make a positive impact on your marketing strategy. It is hard to believe that such simple items outfitted with your brand name and logo can help to increase sales and make lasting impressions with consumers. Actually, the promotional corporate gifts have more power in improving your marketing strategy than what you believe. Here is the list of 6 ways promotional products work to improve your marketing strategy.
Promotional products work because…
1. They resonate with customers
Every company wants their consumers to be aware of their brand. Businesses increase their likelihood of being remembered by customers with the use of promotional corporate gifts. According to a study done by Promotional Products Association International (PPAI), 76.2% of people who received promotional products in the past two years were able to remember the actual product, the company, and the message associated with the promotional item. Employing promotional ensures an increase in brand awareness.
2. They help to increase your sales.
Increase in sales has been shown with the use of promotional items. According to PPAI, 52% of respondents in a survey did business with the advertiser. Using promotional objects encourages consumers to reach out to you. Compared to a company which does not use promotional items, when consumers see your name in a product that is unique and useful, they are more likely to come to you for business.
3. They make an impression
As people like free and useful items. In a study by PPAI, 52.1% of respondents had more positive reactions towards companies after receiving useful promotional products.
4. They broaden your reach
The power of promotional items goes beyond the customers that receive them. There is an advertising exposure every time a consumer uses a promotional product. Taking into consideration the fact that 55% participants keep the promotional items for more than a year, according to a study done by PPAI, which is a lot of repeated advertising exposure.
5. They are cost-effective.
The frequent brand exposure provided by promotional items, their cost is low. The cost-per-impression is low in Australia when compared to traditional forms of advertising like television commercials and magazine ads, based on the study by 2017 Global Advertising Specialities impression Study by the Advertising Speciality Institute.
6. People like them
Simply put, customers like promotional objects. 83% of Americans reported that they like receiving promotional items, according to PPAI. The usefulness of promotional products is their most common draw. 75.4% of people keep promotional products around due to their practicality.
GCM provides promotional and marketing solutions for organisations nationally. They offer custom decoration on an extensive range of Promotional Premiums, Apparel/Headwear, Sporting Accessories and much more. They can turn your concept into reality with their product sourcing team. The team at GCM will assist you with your questions and will guide you through the ordering process efficiently. You will end up with a great product to meet your deadline without damaging your budget.