Definitive Guide to Guest Posting and Blogger Outreach

Backlinks are the soul of SEO. With an appropriate number of high-quality backlinks, you can manage to rank high in search engines. One of the best source to get high-quality backlinks is guest posting.

Guest Posting is one of the best, but at the same time difficult too, way to get backlinks. In spite of being difficult, guest posting is a must and most prominent method. Guest Posting, not only gets you a backlink but also gives a wide exposure to your article.

Let’s start with a very basic question.

What is Guest Posting in SEO?

Guest Posting is writing a blog or an article and publishing it on someone else’s website or blog with your website’s or blog’s link in it. Thus, you get a backlink to your website and your blog or article reaches a wide audience.

Got it? Great!

Now, let’s see what is Blogger Outreach?

Blogger Outreach or Blogger relations is reaching out to bloggers and maintaining a good relationship such that you can exchange blogs and links to promote your content, brand or services. Blogger outreach can get you lot of traffic and brand visibility.

Hereby I am sharing some tricks to make Guest Posting and Bloggers Outreach easy:

1. Join blogger’s network for connecting with bloggers.

You can join various bloggers networks wherein bloggers post about their requirement of guest posts and sources on a particular topic. Some websites even send you emails wherein they list out bloggers who are in need of guest posts. If you can fulfil the requirement then respond them and give your best. By using this method you can increase your blog outreach as well as stand chances for guest posts too.

Note: Respond to the sites which have high DA and PA. You don’t want low-quality links, right?

2. Submit articles to websites.

There are many websites which accept guest post. Few are:

• Huffington Post
• BuzzFeed
• Lifehack

Make sure you read their guidelines before you submit your article. Many allow one backlink in author’s bio. While some will let you add a link in your article itself. You can search websites that accept guest posts by using these Google Search Strings:

• Your keyword" + "guest post"
• Your keyword" + "write for us"
• intitle:guest post guidelines

Surely this method needs a lot of patience as not all will accept your articles in a single go. Keep opting for different websites and blogs.

You can even hire people who’ll do backlinking and SEO services for you. We, at Nethority, can get you high-quality backlinks as well as rank your site high in search engines. Check: Professional SEO Package

3. Mention authors/bloggers on your blog.

This is an easy way to connect with other authors and bloggers. When you are writing on a topic, try to find out authors who have posted content on the similar topics. Tag or mention them in your blog along with a link to their blog. You can write as: "As per Mr.X from Pricekart Blog, …." When the authors will get to know that you have mentioned them in your blog and you are appreciating them, they’ll surely contact you or tag you in their future blogs. This can help you outreach your blog.

Here a snapshot of how you can mention influencer and tag them. This blog is about Moto G6 Play and blogger has mentioned ‘Evan Blass’s Tweet’ who is a tweeter influencer. Credit: Pricekart Blog

4. Become a source to reporters.

Check out websites like helpareporter.com and sourcebottle.com. Create your login here and you can check the lists of reporters and bloggers who are in need of sources. You can respond to them and if they like your content, they’ll post it on their website, blog, online magazine, etc with a link to your site. Many websites even pay you for being a source.

Note: Again, please do check the website’s DA and PA. Don’t submit your sources to low-quality blogs and websites.

5. ‘Write for us’ as a guest author.

There are certain websites which allows you to be their guest authors for certain period of time. There may be few conditions like you’ll need to write certain number of articles each month. While you write for such websites, you have to write considering their category of website. For example, a healthcare related website will prefer health blogs only. So choose wisely considering your own category. To be a guest author you may need to provide few links to your best written articles.

Try above tricks for increasing backlinks to your website. Do check the link quality of website/blog for which you are opting. Remember, patience is the key when it comes to guest posting.

Ruturaj is the Ceo and Founder of Nethority and Pricekart. He is an energetic Digital Marketing professional with integrated marketing experience in the B2B & B2C domains. • LinkedIn - https://in.linkedin.com/in/ruturajkohok