Four things you need to realize before you start marketing to seniors
Posted: May 21, 2018
With a fast-growing demographic base, baby boomers have become the focus of several companies seeking to market their products to this specific demographic. And if you happen to belong to this category, then you need to realize a few important points when it comes to marketing your products and services to the baby boomers. Generational marketing is the next best thing as companies use it to target home care and customized home care services to target this aging population. But often one of the mistakes that most of these companies make is by targeting the guardians rather than the recipients themselves. While you can always purchase verified seniority list, senior leads from reputable third-party vendors but when you commit mistakes by marketing your products and services to the guardians’ than the recipients themselves, you are committing a cardinal sin as far as marketing goes.
- Do not assume: More often than not, companies tend to have a rigid perception of what being old means; when it comes to marketing, you need to relate to your audience and not make instant judgments about their abilities, both physical and mental. So when baby boomers see ads that showcase them as being helpless and requiring even assistance to walk a few steps they are bound to feel a little insulted.
- Maintain trust: When you commit to a customer, you need to follow through regardless of their age. The same holds true here, this is why it is important that when you make a promise to a baby boomer about how a specific product will help improve the quality of their life, then you need to make sure that you can deliver. It is called building trust which is how you would be able to retain the customer.
- Customer service: It is important that you reach out to the baby boomers rather than addressing their children and grandchildren. The baby boomers would definitely appreciate a one on one discussion and will have a list of questions handy. So you better come prepared and chances are that the baby boomers would appreciate your effort all the more and this customer service and attention to detail may well land you your customer.
- Encourage digital outreach: You can show the customer how to search online for more information so that they can make a valued decision based on their current needs, requirements and financial commitments.
With these tips, you should be able to market to this aging population much more effectively than before. That being said, you need to realize that purchasing seniority list, senior leads from reputable vendors alone is not enough for you to tap this market which is why the tips posted above assume importance.
With a fast-growing demographic base, baby boomers have become the focus of several companies seeking to market their products to this specific demographic.