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20 Types of Content We All Crave For

Author: Shashank Sharma
by Shashank Sharma
Posted: May 23, 2018
In the marketing industry trends play an important role, in fact what’s the cutting edge, what’s hot in the present market scene is the foundation of any marketing approach. As we already know that Content is King in today’s scenario of publicity frenzy. Not only do we want good quality content but also long lasting, evergreen content. Data has always been the driving force for targeted marketing plans or efforts whether they are about how to be more progressive, how to be smart, more efficient or more productive ultimately. Data continues to drive our efforts in this direction. People today have difficulty in memorising things, especially something that serves them no purpose. So, it becomes highly necessary to make your content or data strong enough as to withstand the test of such times. We need content which can make people remember the product and visualize the effectiveness of that product. We need something which people relate to as it helps them associate the product or company with their daily lives. Here’s looking at some of the most craved content types,
  1. Video – people like to have a visual treat for themselves. Video consumption is definitely going to rule the roost for this very reason. It can be on Facebook, WhatsApp or Instagram. Companies are going to heavily invest in this idea as they’ll be more visible and virtually accessible thus imprinting their brand image on the minds of the customer. This is the easiest and most convenient way of grabbing content.
  2. Instagram stories – if you want to present your company creatively and innovatively, this one’s for you. With seasonal stickers, rewind features, zoom in features, live polls, live stories, companies are most certainly going to get an upper hand. Instagram helps companies, particularly those who are involved in serving customers directly, attract customers on a one-on-one basis. So, it’s time to grow your followers on Instagram.
  3. Native advertising – more cost effective and drives more number of people. This assures people, indirectly, that you are considerate enough to develop content in regional language for their benefit, so the product must also be worth checking out. Regional advertising makes the whole idea of advertising more reliable and people tend to relate better with such advertising. It drives more engagement of people on social media on the whole. This year searches in regional languages will surpass the number of searches in English.
About the Author

The Jigsaw is a video production company headquartered in Mumbai and operating across the globe. Headed by media professionals, associated with leading broadcasters in the country. The Jigsaw is into video production, animation.

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Author: Shashank Sharma

Shashank Sharma

India

Member since: Mar 26, 2018
Published articles: 72

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