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Why Do You Need A Corporate Training Video For Your Company?

Author: Amit Thaker
by Amit Thaker
Posted: May 25, 2018

If you want enthusiastic employees working for your company, you have to ensure this right from their first week of induction. A training video production is a strategy used for different purposes like corporate training, personality training, process training, motivational training, software training, machine training, safety training, etc. Software and operations training videos are produced to keep employees up to date with the newest technology utilized by the company. Investing in a training video production can save a lot of time, money and resource whenever a new employee joins. By referring to such videos, he/she gets an idea of the functioning and mechanism of the job that needs to be done. Even after induction, holding regular training sessions can improve efficiency. A personality or motivational training video is used to train HR teams who in turn use it to teach and inspire employees. These videos are also used for team building workshops. With the help of a corporate training video production, your employees' attention and retaining capacity will increase. This leads to passionate employees who put their heart into whatever they do. Here's how a training video production makes teaching easier and interesting.

1. Videos Help Understand What The Eye Can't See

When verbal content doesn't make the cut, videos do. By watching videos, people are able to retain 70% of what they see and hear. A visual and detailed explanation about complex mechanism in a video has a greater impact on the mind as compared to only seeing or hearing about it. Your employees get a better understanding of the how, what, when, and why. If you have a new addition to your machinery or software, by training the staff using a training video, they are able to fully understand the mechanism and operations of the new technology. A video can explain in detail machinery parts or computer scripts that aren't visible to the eye. Using training safety videos is another advantage for employees to understand how to handle different emergencies and scenarios. Workplace safety is an important element of any company and is necessary to train their employees. A training video has the power to gain their attention for longer durations even if the teaching material is monotonous.

2. No Overlapping Of Content

The different types of training videos are produced separately, keeping in mind that there should not be any overlapping of topics. Having one video per concept works best in the interest of the audience. This sustains the attention of the viewer and prevents any confusion in understanding an entire concept. Documenting clear key messages to your employees is very important as cramming of information is avoided. If the key message is comprehensive and lengthy, a training video is broken down into sessions. This is beneficial for all as it doesn't seem overbearing and heavy.

3. Interactive Elements

A training video production has the power to ask questions that will lead to fruitful discussions. Incorporating interactive features like brainstorming sessions, debates and discussions during video segments, builds a lively learning environment. This environment proves beneficial for all, as there is more communication and interaction between employees while learning. Most times, a pause break in a video lets the viewer rest his eyes for a few minutes. Such a pause can be used for live demos or a quick recap.

4. Addresses The Right Audience

Every aspect of a training video is produced without losing sight of the target viewers. A training video production is great and serves its purpose only if it caters to the correct audience. Buzz Creatix in Mumbai, a video production company, does a brilliant job of researching and understanding this target audience. Based on this research, a script is written and produced. Appealing videos that provide engaging information to viewers are able to connect with them. This enhances the retaining capacity of the employee, making him more productive in his work. The perfect training video is also inclusive of gender and age.

5. Speech Clarity

Lecturers sometimes can be soft or lisp while talking. While talking in the video, the narrator's speech and clarity is top notch. Furthermore, a video with subtitles is more valuable as the viewer can also jot down notes if he wants to.

6. Multiple Styles

A training video employs various styles of communication. Whiteboard animation, 2D character animation, motion graphics are some of the styles that make teaching and learning easier and interesting. Filming on location is also a requirement sometimes, especially if a safety video is being produced. Each style can be used to communicate different concepts. Due to different styles, an employee is able to remember and identify what concept was demonstrated in which style. Not only does this sharpen his memory, but it also prompts the employee to want to learn more.

Now that we've explained how a corporate film production can make teaching and learning easier, it's time your company and employees benefit from a training video production.

About the Author

Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains.

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Author: Amit Thaker

Amit Thaker

Member since: Jul 18, 2017
Published articles: 15

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