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7 Types Of Videos That Can Boost Your Content Marketing

Author: Shashank Sharma
by Shashank Sharma
Posted: May 26, 2018
social media

In the marketing industry trends play an important role, in fact what’s the cutting edge, what’s hot in the present market scene is the foundation of any marketing approach. As we already know that Content is King in today’s scenario of publicity frenzy. Not only do we want good quality content but also long lasting, evergreen content. Data has always been the driving force for targeted marketing plans or efforts whether they are about how to be more progressive, how to be smart, more efficient or more productive ultimately. Data continues to drive our efforts in this direction. People today have difficulty in memorising things, especially something that serves them no purpose. So, it becomes highly necessary to make your content or data strong enough as to withstand the test of such times. We need content which can make people remember the content and visualize the effectiveness (as in compatibility) of that content in their life. We need something which people relate to as it helps them associate the content with their daily lives.

Mere physical presence does not suffice in today’s world as far as your awareness is considered. What makes you stand out from a crowd is your presence on the social media. How well you are portraying yourself, how active you are, how much updated information you have, all of these form your entire personality in today’s media crazy era. We have become, what can be called as, media fanatics. We are always super excited to share anything and everything on the social media. But the content that attracts most followers is the one that makes leaders out of these fanatics.

To get followers for ourselves, we need to delve into the depths of our understanding regarding what would make us follow a particular person or on the contrary, what would make us unfollow them. Are we attracted to the content, the personality of the presenter or just to the fact of him/her being already popular amongst the masses? You need to ask yourself, Is the content you are following relevant to you? Or is it going to help you in your profession? Are they having contests and giveaways? Most of these factors play a vital role in deciding if you want to follow someone or not. Now here we’ll look into this aspect of content relevancy for blogs regarding the number of followers generated or the rise in popularity of a particular social person.

Here’s looking at some of the most craved content types. These can definitely transform your content marketingand take it to a whole new level.

  1. Inspirational – content should inspire people in a positive way with regards to the action they need to take in order to be beneficial for your website. It should encourage people to get out there and invoke the desired sentiment in the audience.
  2. Attractive taglines or quotes – this involves real effort on part of the content creators as you need to sum the whole image of the brand or company. It should be inspiring in such a way that it is agreed upon by each and every person associated with the company. It should be sincere along with being catchy. Effective and eye catching title is the first thing that your audience is going to notice. And the first impression is the last impression, as they say, so the first thing that a viewer looks at must be impressive. A catchy title arouses curiosity and thus, a kind of intrigue on part of the viewers.
  3. Storytelling – if you convey your idea with the help of a story, it is going to be remembered for a really long time. Relatable stories are a definite advantage over boring content. They are better retained by users for a long time.
About the Author

The Jigsaw is a video production company headquartered in Mumbai and operating across the globe. Headed by media professionals, associated with leading broadcasters in the country. The Jigsaw is into video production, animation.

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Author: Shashank Sharma

Shashank Sharma

India

Member since: Mar 26, 2018
Published articles: 72

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