Salesforce Consultants Defining The Trends For New Era Of Selling

Today, "customer experiences" is the game and customer is the king of that game. According to a survey made by Salesforce.com site, customer experience is the major performance indicator to measure success used by the sales organizations. If you want to succeed in your business then it is necessary that your customer should be satisfied with your services and you need to carry out a deep discussion to uncover the needs of your potential customers. For this purpose, sales team needs to design a fresh blueprint to market the products and replace the pitches of the last year.

For this purpose, Salesforce sales cloud is the solutions that help you to provide tailored customer-focused solutions, interactive user interfaces, customer analytics, AI capabilities, and high performing sales team by analyzing the existing customers and generating fresh leads too. These are also the trends for the new era of selling shared by top Salesforce consultants worldwide. Here, we will focus on the four big trends shaping future and they will give a new boost to the selling.

Trend 1 - Personalized customer experiences

Modern customers are interested in personalized interaction with the brand they are working with and expect the consultant to anticipate their needs closely instead of using the boring sales pitch that was used years back.

In the connect ecosystem, informed customers are very much sure which businesses are going to generate leads which can fall ahead in the future. So, improved customer experience is the only thing that can help sales team to quantify success. Here, is the accurate sales statistics that will help you to learn and understand the modern marketplace and the connected ecosystem.

More than 82 percent of the business buyers are focused to interact with the consultants that can anticipate their needs and don't try to sell products that are irrelevant to their business. They need a salesperson that is available for the company when actually needed. And most importantly, the consultant should be a trusted advisor who can add value to their business.

More than 56 percent of the market leaders are focused on enhancing the overall customer experiences and they use best practices to retain the existing and generating fresh leads for the businesses.

Around 79 percent of high performing sales teams have witnessed that they are focused on personalized customer interactions and they are able to win the customer attention that leads ROI.

The discussion makes it clear that customer experiences are at the top of the sales benchmark that is taken the must-have requirement for almost all businesses today. Here, Salesforce consultants play very importantly in guiding the business towards successful sales solutions and anticipating the needs of customers by a deep discussion with them.

Trend 2 - Adopt smart selling techniques

When Companies are focused on preparing an intelligent and connected ecosystem for the future, high performing sales teams are focused on smart selling techniques to enhance the ROI for your business. Salesforce sales cloud is the platform where deep data analytics can help with smart selling insights and generate new leads for the businesses as required.

High performing marketers usually combine personalized interactions with powerful communication channels to stay connected with the customers in a proactive manner. Here, is the accurate sales statistics that will help you to understand why it is important to stay connected and adopt for smart selling techniques in the modern world.

More than 73 percent of sales leaders believe that it is important to use impactful communication channels with personalized customer interactions for the overall sales success. When everything will be connected and visible then customer journey would be more simplified than your expectation.

More than 60 percent of the sales professionals believe that collaborative selling is absolutely necessary to increase the productivity of a business. Organizations could sell faster when integrated with other departments in the Company.

More than 68 percent of the sales team believe that single view of the customer should be clear across departments. When customer role is well-defined then chances of growth are just outstanding for the Company. The aggregated view of customer data is acknowledged highly important with the current technology stack.

Trend 3 - Technology is eliminating the administrative inefficiencies

The work of sales team is not just to interact with the customers but maintaining CRM system, workflows, and customer responses too. There are a lot of things to manage that can be perfectly monitored through technology and administrative inefficiencies can also be reduced significantly. The main benefits of technology like Salesforce cloud development results into smarter selling insights, automation, and mobile capabilities.

Earlier, administration team was busy in arduous tasks and they were not able to focus on core business objectives but technology adoption has changed the scenario completely. They need to take care of things that are on the top of priority and rest will be managed by the technology programs itself.

More than 79 percent of the sales team have already switched to sales management platform like Salesforce CRM to increase the efficiency. Salesforce analytics gives deep business insights that help sales professional to make meaningful decisions and enhance ROI.

More than 76 percent of sales leaders believe that analytics is the primary requirement for consistent customer experiences across multiple channels. Not only it gives a personalized customer experience but gives an opportunity to the sales team to optimize their sales.

When you will analyze the graph closely, you can clearly observe that more than 64 percent of their efforts are put on non-selling tasks instead of building relationships with customers.

More than 83 percent of high-performing marketers witness that their sales training was simply outstanding. US companies spend more than $70 billion to train the sales professionals every year. The comprehensive sales training not only increase the productivity of a business but ultimately results in best customers engagement.

Trend 4 - Switch to AI (Artificial Intelligence) Capabilities

According to sales leaders, they are completed bogged down with non-selling tasks so this is necessary to switch to AI capabilities to promote the smart selling techniques.

The AI will grow in the next three years by 144 percent and high-performing teams have already realized the importance of AI for smart selling and enhanced customer experiences. With the AI capabilities, the right products automatically recommended to the right customers to generate leads faster.

The automation growth is also expected up to triple time i.e. 117 percent in the next three years where many of the sales activities would be automated instead of putting manual efforts for the same like lead scoring, email response, product suggestions and many more.

Sales forecasting would experience a major impact because it could be more accurate with AI capabilities up to 98 percent. Businesses can plan in advance their market strategies and put efforts in the direction that actually worth for them.

Final Words:

With the discussion, this is clear that how much it is important to move ahead with personalized customer experiences, smart selling techniques, Technology platforms, and AI capabilities. Salesforce is the leading cloud-based CRM system that offers all of these capabilities and highly recommended by the high-performing sales team to maximize the leads and ROI for your business. So, get ready to drive sales success with JanBask and Salesforce Development team to lead your industry worldwide

William Hills is a technical writer at JanBask. He loves writing and sharing topics on Web Design Services, Web Development, Salesforce Services & Cloud services and latest trends going around in web world.