Effective Facebook Marketing For Real Estate Business

Gone are the days when you had to rely on TVs, newspapers and radios as the only available means to advertise your company/products. Social media advertising is the hottest trend in today’s business world. Be it advertising for a restaurant, retail shop or a real-estate business, marketing through Facebook (the most popular social media) is more like a ‘mandatory’ step to boost business. And why not should it be mandatory? You easily get to connect with new potential customers and build lasting relationships with them.

Facebook has nearly 2.2billion registered users and still counting. This gives a wonderful scope to acquire new clients, get connected with them and eventually boost your business. As a result, real-estate business too has fallen in trend to integrate Facebook as one of the most important component of its online marketing strategies. The professionals, buyers, brokers, sellers and traders engaged in the real-estate business, now depend immensely on Facebook to build a community of their existing and prospect clients.

Setting up a Facebook page for endorsing your business is just the first step. The real game starts right after this- i.e. maintaining a FB business page so as to cultivate good traffic. Popularising your business page through FB requires creative strategies and methods. Here, a

creative social media marketing agency plays a vital role in helping you achieve your goal.

Social media marketing agencies need to be ‘social’ and ‘creative’ so as to be successful in their ventures. They focus mainly on the following strategies for managing their clients’ FB business page:

• Knowing the business goal:

Every social media strategy starts with a client meeting. The goal of this meeting is to know the objective of your business. The agency tries to understand ‘what is exceptional about you’, ‘who your target audience is’ and ‘what are your business plans’. The agency needs to clearly understand the reason behind your advertising- whether it is to create business awareness or to generate traffic to your site or to generate leads and sales.

Once the agency is all clear about your business objectives and target, it can start strategising your FB campaign. Strategies differ with ‘brand’, ’industry’ and ‘voice’.

Research, application and evaluation:

A great deal of research is done before campaigning through Facebook. The agency, first and foremost, has to be creative while targeting your audience. Facebook’s interface lets you select the demographics of your targeted prospects from age, gender, country, educational level and interests.

Creating ads with more attractive and appealing images fetches more traffic and thus proves very beneficial. It is advisable to create multiple ad versions in a campaign, using different images and copies, that has a positive impact on CTR for your ads.

In order to create multiple ads, select on ‘create similar ads’ option, once you’ve created an ad else, make some minor changes to the original ad. It is advisable to create atleast 4 different ads in a campaign.

Once multiple ads are created, they are tested for their performance and acceptance. This is a never ending process-it has to be done from time-to-time to keep you on top of the current trend.

Constant client communication:

Communicating with the clients on a constant basis is the key to every agency’s success. It is vital for the agency to stay updated with your changes in business’ tactics, targets or prospects.

These three methods help the creative social media agencies to boost traffic for your company and assist in search engine optimization.

Apart from relying n these agencies, there must be

lead generation strategies for real estate business to sustain the breakneck competition. Lead generation is a powerful process that can be used to attract potential consumers and make them create interest with the services and products of your brand by sensitizing them and by framing various schemes.

Given below are the 5 most important tips to generate leads through Facebook:

• Post landing pages for offers directly to Facebook.
• Post the blog posts that generate the most leads.
• Include links to landing pages in your image captions.
• Use videos to promote lead gen offers.
• Use Facebook Live videos to remind people to register.

Thus with changing time and trends, marketing real estate business through Facebook has become an inevitable option. We greatly hope this article enlightens you about the same.

Founder of Enew Soft Solutions. Writes articles on Digital Marketing and its importance in business growth.