10 Considerable Factors Related to Pre-Launch of Your App

Congrats! Your new app is created!

Of course, you have developed it with great hard work and perseverance and now ready for its launch among the users. Well, in these exciting moments you anxiously wait to see how your efforts are paying at the end.

People should believe that it is not a cake walk to launch a new app to the market considering the staunch resistance these days. Moreover, you cannot predict as well how it will be going to perform and so, a smaller mistake can even lead to a major blow to your mobile apps and business.

A marketing campaign is one of the major components that play an imperative role in app launching. However, your entire show may get flopped with a wrong strategy applied and so your app will fall apart in the competition. App launching will be the time when you want to create the awareness about your mobile apps in the market and at the same time, you are targeting an increase in your ranking in the app store. Hence, you should be quite watchful as well as careful from committing the pitfalls to become successful in your venture.

Here follow some of the important tips that you should always consider while you are launching a new app into the market. So, pay attention and grab the opportunity.

1. Understand the Significance of Pre-Launch

Don’t think that actual promotion of an application starts when they are on release. Just plan out a strategy for the app promotion before its launch and it will help you to detect the nerve of the market. If you want to make changes to your business tactic, then you can also do it beforehand.

Start creating a buzz about your app in the market through social media tools. Involve your audiences and request them to suggest the names for your app. This will inform them about the product you are dealing with. Besides, applying other approaches like email campaign, blogging and banner advertising can also be done.

1. Rate Correctly the Importance of Market Research

For any business plan, a sound market research is always essential and mobile app development also constitutes an important part of this strategy. If you get aware of what people are looking for, it will help you add more features to your app.

1. Market Research

Today, the app store comprises an ocean of apps. Some apps remain in huge demand whereas some may not gain that much attention and requirement of downloading. Market Research can be a sure-shot way for the app developers to get closer to their users and find out what is trending today. Conducting surveys and going for sampling can also be a way out in this regard.

1. App Store Optimization

As the process of Search Engine Optimization indicates the ranking of the websites on different search engines like Google, Bing and so on, the App Store Optimization is also an essential technique to determine the app ranking in the store for your apps.

Generally, the app developers neglect this fact along with investing their time and money in app development and marketing. Thus, their keyword optimization fails poorly and they lose their app plot soon after the release of their app.

You should always remember that the App Store Optimization is an essential technique to rely on for the app builders and you can drive significant amount of traffic to the app when it is searched by the relevant users in the app store along with optimizing your app.

1. Considering Reviews, Ratings and Feedbacks

If you feel that reviews and ratings will only count when the app is downloaded and installed by many people, then you are wrong. Both constitute an integral part of the ranking algorithm. Nowadays, users have become more careful at buying or obtaining things from internet. If your app’s reviews and ratings are positive and are acclaimed by others, only then they will opt to try for the app. People also read other’s feedbacks to get more idea about the app.

1. App Review

While releasing your app on the iOS app store, you would have top first obtain a five-star rating and then only your app will appear on the store obtaining an average rating. Hence, regularly asking your users to rate your app is important.

1. Giving Priority to App Creativity

The logo of your company or app or their icon says a lot about your products or services. If your app created innovatively, it will receive a spontaneous response from the users. Hence, devoting some time on it is important to decide upon what should be the appearance of your app and what colour combinations will suit it etc. Additionally, the videos and screenshots also play a decisive role in marketing your app. They appear in the search result previews.

1. Funds Allocation for Paid Advertisements

If you think why your app is lacking behind in the optimization process, then the reason may be lack of allocation of sufficient funds and resources for paid advertisements and for the content marketing.

This fundamental tool not just boosts the downloads of your app, but also helps in getting hikes in rankings. Today, Twitter, Facebook, YouTube and Instagram have become the best launch pads or launching platforms to advertise your app perfectly. Additionally, you can also opt for the mobile ad formats that include promotion through video and native advertising.

1. Remain Active in the Web World

You should essentially pay attention to the App Store Optimization strategy, at the same time you should focus on increasing your web presence. Your app promotion on the internet constitute a part of your content marketing strategy wherein you can publish your own blogs in your own website or opt for the guest blogging. Content Marketing is also in huge popularity today, as people generally started relying on the blogs and articles for gathering information on any particular topic or subject. Hence, Landing Page has become an important aspect before the app release. On the other hand, Smart Redirect Banner or CTA can also help the visitors driving to your app Store.

1. Conduct Beta Testing

The new app developers generally forget to conduct the beta testing on their app. They should understand that beta testing is an important step and it should essentially be considered for all the apps. It helps in adding more users to your apps. It creates a huge buzz with oral marketing and it helps in finding bugs and fixing it for the smooth operation of the app.

Here conclude these important points that you should always keep in mind while going to launch your app in the market.

Author: Parth Bari is a Tech Addict, Software Geek, and Blogger. He loves to help people and found blogging the best way to help people out there so express his opinions through writing.