Organic Personal Care Market Trends, CAGR Growth and Analytical Forecast 2024

The worldwide organic personal care market generated over USD 8.3 billion in 2014. It is anticipated to grow at around 9 percent CAGR during 2016 to 2024 (forecast period). The market will produce sales worth USD 15.8 billion by 2024. This significant expansion may be ascribed to awareness regarding eco-friendly products that don’t have petrochemicals, parabens, and aluminium salts.

These products are made from essential oils, plant roots, flowers and herbs coupled with naturally occurring carrier agents such as emulsifiers, preservatives, humectants and surfactants. Globally, the organic personal care market has come up from the niche industry to something big. The retail training in educating customer about quality personal care products is to drive the market over next few years. Today, not only organic product retailers are implementing safety policies but also large corporation such as CVS and Target are also making significant changes to their policies. Also CPG’s are investing in organic products. These trends are to have a positive impact on the industry.

Leading Players:

Some of its players are L’Oreal; The Body Shop; Aveda Corp.; and Amway. Few companies have introduced ayurvedic substances; like clove, tulsi, lemon, neem, etc.

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The organic oral care market is also to witness a significant growth over the forecast period owing to increasing gum diseases. Companies such as Hindustan-Lever and Colgate have come up with herbal substances such as lemon, tulsi, neem and clove in their products.

This market has greatly evolved across the globe. Sales trainings for ‘consumer education’ regarding superior ‘beauty products’ should propel market revenues. Client awareness about personal health is also likely to add market growth till 2024. Enhanced living standards and increased disposable earnings of the employed ‘middle-class’ populace across developing Asian Pacific nations may propel the market in the forecast period.

However, discrepancies in ‘feedstock supply’ would hinder the market. Technological advancements and research & developments in processing & cost-efficient manufacturing were the key drivers of organic personal care market in the recent years. Research on developing customized & sophisticated products can open market prospects.

The market is split by products and geographies. Products comprise skin care, hair care, oral care, and others. Skin care led in terms of demand and surpassed USD 2.5 billion in 2013. Hair is estimated to grow at nearly 9.8 percent CAGR during 2014 to 2020. Oral care captured 13 percent shares in 2013 and should undergo high growth. Its shares could be attributed to escalating gum diseases.

The geographies are Asia Pacific, North America, Europe, and rest of the world. North America reigned in the recent past and has regional prospects in Mexico. Europe and Asia Pacific followed North America and were pushed by customer inclination and advanced products. The worldwide organic personal care market is mainly characterized by product innovations.

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