6 video marketing best practices
Posted: Jun 04, 2018
- Identify the target audience
- Set budget
- Prepare the whole script
Understanding the whole scenario is highly essential. The professionals decide the story layout and scripting takes place. Location has to be decided to give video a lovely appearance. Now having everything discussed with the company, the production company comes in the front line with all their shooting, lighting and sound devices are arranged. Handling and shooting with a hi-tech camera is not a child’s play. They capture the whole action on the film roll. The professional video company only can do this task efficiently. They have years of training and experience in doing this in an effective manner. Shooting the video is just the starting of this process. A lot of post production work goes in to make it a video successful. Compiling is to be done with final touch ups. A professional video production company comprises of a highly technical team for colour balancing, correcting the audio,graphics and special effects. With these kind of efforts and proper application of knowledge a comprehensive quality video is produced. The video can be effectively broadcast over the internet or could be distributed among the audience and may be used for the induction and training of the staff of the company.
Here’s looking at some of the most craved content types. These can definitely transform your video content marketing and take it to a whole new level.
- Inspirational – content should inspire people in a positive way with regards to the action they need to take in order to be beneficial for your website. It should encourage people to get out there and invoke the desired sentiment in the audience.
- Attractive taglines or quotes – this involves real effort on part of the content creators as you need to sum the whole image of the brand or company. It should be inspiring in such a way that it is agreed upon by each and every person associated with the company. It should be sincere along with being catchy. Effective and eye catching title is the first thing that your audience is going to notice. And the first impression is the last impression, as they say, so the first thing that a viewer looks at must be impressive. A catchy title arouses curiosity and thus, a kind of intrigue on part of the viewers.
- Storytelling – if you convey your idea with the help of a story, it is going to be remembered for a really long time. Relatable stories are a definite advantage over boring content. They are better retained by users for a long time.
- Multimedia – giving your content that visual treat is the best way to get people to remember your content for long. Make highly interactive videos, graphics, quizzes etc. to indulge people and encourage them to come back to your page. Images are one of the main reasons behind the popularity of Instagram. Images provide a visual treat. People can imagine a whole story or the whole idea or gesture behind an image. This proves the saying right, ‘a picture is worth a thousand words’. Make sure your page is quite graphic and provides a visual treat to your audience.
- Emotional connection – It has been noticed that script is the most integral part of any marketing strategy. Without a strong, connecting script at its core, the campaign might lack lustre. Striking that chord with the audience is the most sought after aspect in the marketing industry. Business persons have begun to capitalise on this fact and here we have a slew of companies trying to establish that emotional connect with the viewers. Now companies invest in long haul ideas instead of short haul ideas. They want to make it a memorable experience for the customer not a momentary thing. Same goes with blogging, you need to address people at the grassroot level, be it any kind of social class. Your content might be specific but you need to incorporate this factor if you want to grow your audience base.
- Educational – the content should be informative regarding essential features of a company or product. The right amount of data serves a lot of help to the clients.
- A little bit of introspection – just examine what you are doing on your social media profile, why you are doing? What can be its long term benefits? Are you providing quality content for your viewers? So, creating more content or posts is not essential rather creating fantabulous content is. People would prefer your journey, your hardships and success stories. These serve as memorable content and allows you to have a personal connect with your viewers.
The Jigsaw is a video production company headquartered in Mumbai and operating across the globe. Headed by media professionals, associated with leading broadcasters in the country. The Jigsaw is into video production, animation.