Ways to boost your ecommerce conversion rates

The world is facing an internet revolution and the shopping experience is no exception to that. We are living in the age where e-commerce sites have taken over our product buying experience and are dominating it increasingly. In such a case, for the business owner, it becomes important to understand their companies by the numbers. From fine-tuning your sales messages to figuring out the quality of your traffic, everything needs to be monitored. One of the other important aspects that you will have to keep a tab on will be your conversion rate.

E-commerce conversion rate is basically the percentage of visitors that land on your website who complete a fruitful action like the following:

1. An online sale.
2. A user adding a product to their cart
3. A user adding an item to their wishlist.
4. Email signups.
5. Social media shares.
6. Any KPI your company finds valuable.

A good conversion rate will be between 1% – 2%. A 2%+ conversion rate should be the goal for your online store.

Here are some great techniques to help you improve your conversion rates:

1. Use high-quality product images

The fundamental disadvantage of having an online retail store would be that the people cannot physically experience your products. In a physical store, the customers can see your products from every angle. Thus having a detailed image that will make sure there is nothing left to doubt of the customer will be important. The best thing you can do is to show as detailed an image as possible so that the customer knows exactly what they are getting. Having good quality images that will allow the customers to zoom in closely will prove to help a lot.

1. Offer free shipping

Free shipping lets your customer get into an illusion that they are getting some sort of an advantage and doing business with you is a good deal. You can even adjust your product prices to achieve that. There is another way to boost sales. You can offer free shipping above a particular price range and that way your customer will be encouraged to buy more for availing the free shipping.

1. Provide coupon codes

Coupon codes create a sense of excitement in your customers and they will surely want to use these codes. You can create coupon codes that customers can use to get a specific amount off or a percentage of the purchase.

1. Adjust product prices

The best way to stay in the race is by being competitive. And this competitiveness must be reflected in your prices predominantly. If you are selling brand name items that a lot of other stores offer, you will have to make sure that your prices can compete with their prices.

Be sure to adjust your prices frequently to see what suits your business model. You can also adjust your marketing strategy accordingly.

The Jigsaw is a video production company headquartered in Mumbai and operating across the globe. Headed by media professionals, associated with leading broadcasters in the country. The Jigsaw is into video production, animation.