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Updates of Google Algorithm: Panda, Content quality matters the most

Author: Hitesh Sharma
by Hitesh Sharma
Posted: Jun 05, 2018

From a Digital Marketing point of view, it’s a vital and necessary to know all theGoogle panda updates and how Google Algorithm makes the search engine so accurate for the users. There are a lot of specific mathematics and logics behind these algorithms. We need to understand these very carefully. From SEO perspective, it is required to know why Google launches new update every now and then. It’s because Google always tries to improve the user experience. This is the ulterior objective. They work on providing a better result to the user to get the ultimate search satisfaction.

Google has modified its search algorithm a lot of times. These modification gives the business owners a challenge and a chance to rank higher in the search engines. Getting better rank has become a difficult task, but not an impossible one.

When we talk about Google algorithms, importance of Google Panda update cannot be ignored. After releasing this update many sites were brutally affected. It became hard to recover their old rankings and traffic. It’s a technology to filter the content. Post this update Google targeted low-quality content sites and blocked them for better search experience. To get relief from this update you have to focus on Content quality that should be fresh and unique.

Google Panda is a variation to Google’s search results ranking algorithm which was first released in February 2011. Google Panda update was made to lower the rank of " low-quality sites", and thus "higher-quality sites" comes near the top of the search results. There were 28 Panda updates launched by Google and Panda 4.2 was the last one which came on July 18, 2015.

Panda 4.1: Launched on 23 Sept 2014

Google rolled out another Panda update which affected 3-5% of search results based on the location. Google worked on it so accurately that it improved the Panda algorithm as well. It elevated the high quality small and medium size sites so perfectly that everyone tried to make their site fresh and informative. Then, there was one more and last update Panda 4.2 (Launched on 17th July 2015) rolled out by Google, which impacted the English search queries of about 2-3%.

Although it is a Google algorithm by which Google can monitor the search results, but it also important that digital marketer should know and understand the logic. Whenever you try to optimize your website or want to rank better in search results, this algorithm understanding helps you a lot. Google Panda is one the major algorithm update which everyone wants to know. As a SEO prospective it’s a vital one to analyze the whole Panda system and implement it on their website.

Search Engine Optimization is not an easy job that you can do for your website or company. If you are providing good and fresh content, then you don’t have to worry about any Google updates. To reach your ultimate goal it is hard to stay up to date with all the Google Algorithm changes and ensure you are getting the best results. Most importantly, create great and unique content that people want and only perform white hat SEO. As always if you have any questions please reach out to us at EduPristine. We are always happy to help you with the most desired training of Digital Marketing by EduPristine

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Author: Hitesh Sharma

Hitesh Sharma

Member since: Aug 16, 2017
Published articles: 54

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