Checklist for effective exhibition stand design

For players in the B2B segment, exhibitions offer a unique platform to present their brand and showcase their strengths and offerings. Trade shows are generally targeted at an industry and people involved or interested in that industry. So participating in a trade show can be a great way to reach a target market and create brand awareness – that too, face-to-face. Here, product and market testing can be carried out to gain industry or general opinion about your offering – even as you find out what your competition and other industry players are doing.

Exhibitions also attract a large and sometimes diverse range of audiences (usually the general public). This provides you with a platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.

Award Winning Exhibition Stand Design

However, trade shows can be costly. Besides stall charges, there is the cost of travel, display and product literature. They can also be hectic and stressful, with so many big and little things to take care of. So it makes sense to be fully prepared and follow some basic thumb rules to make the most of the opportunity and optimize ROI.

BEFORE THE SHOW

• Appoint a professional design agency
• Develop a creative stand with a strong key message
• Ensure proper presentation of your brand
• Train staff to man the stall
• Inform customers & prospects about your participation

DURING THE SHOW

• Ensure your staff is greeting visitors warmly and providing required information
• Offer refreshments and/or giveaways to attract visitors
• Distribute relevant sales collaterals
• Scan attendees' badges or collect business cards to create a record of people you meet

AFTER THE SHOW

• Follow-up with leads captured during the trade show
• Help your prospects move to the next level
• Review and analyze ‘lessons learned’
• If using a modular display system, dismantle and store components safely until the next show

For creative exhibition stall design from concept-to-commissioning, contact SEED. SEED (Strategic Exhibition & Environment Display) can assist with complete exhibition design solutions from concept to commissioning. SEED is a leading exhibition stand design company with over 25 years of real-world experience in creative exhibition stall design for hundreds of companies – big and small, local and MNC, B2B and B2C.

Our team of professional designers & architects study your company, understand your brand and branding objectives, and then create custom booth designs that enhance and promote your brand with relevant engagement and compelling impact. As a proven pan-India and globally operating expo booth designer, SEED has a world-wide network of production vendors, stall builders & contractors to ensure your booth design is installed with quality, economy and hassle-free efficiency.

Contact www. smartexhibitiondesign.com

Interics IN-SPACES has over 3 decades of expertise transforming spaces into engaging brand statements with seamless delivery.