Microencapsulated Phytosterols Market Pegged for Robust Expansion During 2018-2028

Market Outlook

Phytosterols also called as plant sterols are cholesterol-like molecules which are predominant in plants including whole grains, fruits and vegetables. Various phytosterols ingredients are typically insoluble in water due to which it’s difficult to incorporate them into various food and beverages formulations. Therefore, there is a need for water soluble phytosterol ingredient that makes it easier for manufacturers of food and beverages industry to incorporate them into various products. Microencapsulation is a technique wherein small solid particles, liquid components or gaseous materials are coated or entrapped within another shell material. Microencapsulated phytosterols are plant sterols which have been microencapsulated in order to facilitate their microencapsulation into various food and beverages products. The global market for microencapsulated phytosterols is expected to benefit by growing number of patients suffering with high levels of cholesterols. Microencapsulated phytosterols are not only used in food and beverages industry but also finds its application in dietary supplements market space which is one of the fastest growing functional food category. Today consumers are looking for food products with functional benefits besides the basic nutrition which has resulted in growing demand for functional food and thus the market for microencapsulated phytosterols. In accordance with the approval from Europe, microencapsulated phytosterols can be used in several food and beverages application such as, fat spreads, milk, yogurt, soya drinks and cheese. All these factors together are creating tremendous market opportunity for growth of microencapsulated phytosterols.

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Reasons for Covering this Title

Prevalence of cardiovascular diseases across the globe is on rise. An estimated one third of the global population is suffering with cardiovascular diseases and as per data reveled by World Health Organization (WHO) 17.7 million people die annually from cardiovascular diseases. Risk of cardiovascular diseases is accelerated by high levels of cholesterol which is pushing manufacturer of food and beverages industry to incorporate healthy plant sterols in their food products thus, contributing towards market growth of microencapsulated phytosterols. Furthermore, increasing population with growing number of health concerns has contributed towards rising demand for functional food and nutritional supplements, where it is desired to have microencapsulation technique approach. This will further expand the global market for microencapsulated phytosterols in the near future. Manufacturers of phytosterols across the globe are expanding their market share in the global phytosterols market which can provide opportunity for them to expand in the microencapsulated phytosterols market too. All these factors are expected to boost the global microencapsulated phytosterols market.

Opportunities for Microencapsulated Phytosterols Market Participants

Growing consumers concern regarding the refined palm oil and growing awareness with respect to the ecological impact of standard palm oil cultivation has resulted in development of palm free microencapsulated phytosterols. This is expected to drive the global market for microencapsulated phytosterols in the near future. Furthermore, as the population across the global economy rises the chances of developing cardiovascular diseases also increases thus, pushing the need for increasing number of manufacturers to bring innovative products such as microencapsulated phytosterols in the market place. For example, For instance, more than a quarter of the population in Japan is over the age of 60 years, which is on track to reach 40 percent by 2060. This is expected to provide opportunity in the global microencapsulated phytosterols market in the near future.

Brief Approach to Research

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the nature, product type and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report -

Some of the key data points covered in our report on include :

An overview of the market, including background and evolution. Macroeconomic factors affecting the market and its potential. Market dynamics, such as drivers, challenges and trends. Detailed value chain analysis of the market. Cost structure of the products and segments covered in the study. In-depth pricing analysis, by key product segments, regions and by major participants in market. Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario. Analysis of the market structure, including a tier-wise categorization of key market participants. Competitive landscape of the market, including detailed profiles of the top players in this market.

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