New Online Marketing Tactic Getting Quality Leads For Businesses

Marketing has changed, and your buyers have also changes. From a marketer’s point of view, we believe businesses need to keep up with the latest innovative internet marketing tactics in order to stand out and compete with the millions of businesses in the evolving world of digital. Many businesses can do the marketing themselves, BUT what many are failing to succeed is to ultimately bring a lead into their sales funnel and accelerate that lead to become a deal.

Lead Generation defined in marketing, is the initiation of consumer interest or enquiry into products or services of a business. Lead generation campaigns can be created for building a database of prospects for purposes such as list building, e-newsletter list acquisition or for sales leads. Through ongoing and regular nurturing, the database should turn into a continual and regular source of business. Lead generation strategies help convert ordinary visitors into leads by getting their contact details.

How Does Lead Generation Work?

There are a few ways to perform lead generation campaigns. The best methods we have found worked for our clients, is by developing landing pages or emails to promote and advertise promotions, products or services. Consumers are able to find these directories or informational sites and can complete an online quote request form, and straight away you have a lead! This online marketing strategy acknowledges the reality that many real prospects are not ready to buy today, so during this process we keep their data on file, so businesses can be front of mind once these prospects are ready to purchase.

On average businesses just have 3 to 7 seconds to capture a visitor’s attention and get their messages across to potential customers. So when the opportunity arises, businesses are given the opportunity to pitch their product or service to a buyer who has given them permission to. Conversion rates on leads that businesses receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified before businesses ever receive the lead. Many businesses these days go to digital marketing Brisbane agencies to operate lead generation for them.

The four critical steps agencies you to maximise their lead generation process:

1. Identify your leads and define your sales funnel

2. Plan and design how you will execute your lead generation campaign to achieve your sale objectives.

3. Execute your campaign to prospect customers and follow up on the lead by setting up appointments or to generate sales.

4. Capture leads by monitoring activities using CRM technology, and analyse results to measure success. You can also utilise these finding for future campaign planning’s.

Our Lead Generation Program

Muscle Media has recently integrated an in-house lead generation program with sophisticated algorithms to learn audiences and prospects that have proven to deliver businesses the highest quality leads. The program we have has gathered 10 times more leads and 10 times more ROI for businesses, increasing conversions and lowering the CPC. It’s basically a lead magnet!

It has been the most demanding service above all other digital marketing services we have offered. It is the easiest and most effective way to advertise, as it determines the perfect target audience for certain ads by monitoring social media conversations and past searches. It automatically optimises and retargets customers.

Want to talk more about what lead generation can do for your business?

Book in a free strategy session with Muscle Media digital marketing Brisbane agency.