What Are Company Videos And How You Benefit From Them

Company videos is an umbrella term used for all videos published by company. It can be used to promote employment or boast of excellent service. Its culture and evolution is mostly focused on. Company training videos are used for several training purposes. Such videos save on resources as it is reusable and easily accessible.

How well do people know and understand your company? Does your company stand out as hip, inventive and boosts of a great working environment? Are your company’s perks the most attractive? A company video answers all these questions. The main aim of a company video is to make the public aware of your existence and give make them brand loyal.Company videos are on the rise due to its easy accessibility and scope to influence. It can be used for several purposes like showcasing its history, evolution, culture, product, core values etc. It is not typical advertising as it hosted online through the company’s website and through social media. One can use company videos as an umbrella term for all other videos created and published by the company. These videos include training, promoting, branding, explaining etc. Company training videos are also used by businesses to train and ‘educate’ their employees and staff. These training videos have several advantages to it besides being effective in teaching.

Every successful business has an inspiring story to it. And what better way to narrate this tale with a video! As the tale unfolds, company videos have the power to keep the viewers engrossed and interested. It focuses on the core values and beliefs of the organization that is reflected in the work of the employees. Some companies use company videos to promote employment where features like insurance, LTC policies, dental health etc. are part of the package. Other businesses use the company’s culture to highlight their strong customer service.

Company videos narrate the organization’s story in a manner that viewers are able to relate to. By pulling on their emotional strings, a corporate video has the ability to form a connection between company and viewer. Animating the brand inception or displaying the historical importance the company might have played over time are some of the key factors focused on. Some companies also let viewers get a glimpse of any setbacks encountered. By showing snippets of the obstacles faced, the company gives us a subtle message of absolute transparency. Not only does this round up history facts, but also lures the public to like the brand and become brand loyal. And gaining the public’s trust is every business’ wish. Within a limited timeframe, a company film tells you all you need to know leaving no room for doubts.

Be it explainer videos or company videos, you can view them anywhere, anytime. Such videos provide the necessary information, the benefits of it, how to use it and how it works. Company training videos can be used for employee training, safety training, teambuilding, HR training, software or operations training, motivational training, sales training, promotional purposes and also as customer testimonials. Often times, video testimonials can boost the learning spirit of the employee. The company training videos can be produced in different styles, making it easier to understand and remember.

Whiteboard animation, motion graphics and 2D animation are some of the producing styles used to create company training videos. These videos save on a lot resource like hiring a speaker, printing paper flyers, renting out a conference room, using working hours to train freshers and ordering refreshments. One can use company training videos to learn and understand the entire organization’s process, moral belief, work environment, safety measures, rules and policies and other necessary information.

Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains.