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The Rapid Rise of An Electronics Tycoon
Posted: Jun 28, 2018
Kohinoor Televideo was founded in 1967 by Mr. Ram Mewani, a visionary who wanted every household in his town of Ulhasnagar to own at least one product sold by his store. While he expanded from radio to television, his son Mr. Vishal Mewani began to take a deeper interest in the family business.
Mr. Vishal Mewani was a passionate gamer from a young age. He understood the demand for video games among the Indian youth and realised that not many stores were selling them yet. He convinced his father to start selling video games at their Lamington Road showroom, a calculated risk that paid off extremely well for Kohinoor Electronics. This led to the business expanding to other white goods like washing machines, air conditioners, computers, etc.
Under Mr. Vishal Mewani's leadership, another store was opened in Dadar. He also led the brand's first print campaign during the 1990s, which led to a long queue of people waiting outside their Dadar store for hours, excited to know about the offers available on their product range.
This was only the beginning of a massive venture. The Kohinoor Electronics brand now owns over 100,000 square feet of retail space across 24 stores in Mumbai and Pune. From radio and TV, they now stock over 1500 products from several categories: smartphones, laptops, refrigerators, washing machines, and more. Kohinoor Electronics is always the first to stock the latest technology available on the market, no matter whether the product is an OLED TV or a Wi-Fi washing machine.
The key values of the brand are honesty, trust, integrity and responsibility. The employees of Kohinoor Electronics will always take responsibility for their actions, and work as a team to help out their customers quickly and efficiently. This is all thanks to the culture of professionalism inculcated by Mr. Vishal Mewani, who currently sits on the board of Directors of Kohinoor Electronics. Together with Mr. Sanjay Mewani, Mr. Rahul Mewani and Mr. Rajesh Jaisingh, he has become the driving force behind a youthful, vibrant electronics retail chain that prides itself on selling quality products and offering a superior customer service.
Reema Sharma is a professional content writer specializing in blogging, press releases. I would like to share some knowledge by that Articles.