How to make the most out of your corporate gifts items

Corporate gifting is a great way to enhance B2B relationships and drive brand awareness. However, it is often seen that corporate houses present their employees and clients with gift items without having a sound gifting strategy in place. While corporate promotional items can put your business on an upward trajectory, gifting without proper approach will adversely impact your organization. Therefore, here are tips to make the most out of your corporate gifts items.

1. Keep the corporate policies in mind: Make sure that the gifts conform to the company’s plans and do not violate the company’s mandated rules on accepting and giving gifts. Individual awards can sometimes create a conflict of interest. Therefore, it is in everybody’s interest that any such situation isn’t allowed to occur and is dealt with adequately.

2. Focus on your company’s branding: While it is appreciable to think of your client’s needs and accordingly to choose gifts for him, it is equally necessary to present him something that highlights your brand and enhances your brand awareness. Remember the primary reason why you are gifting your customers and potential clients. It is to further your cause and make others take notice of your brand. Therefore the gifts that you give must be in line with your brand image.

3. Customize your gifts: Don’t keep gifting the usual stuff. People have gotten sick of corporate t-shirts and promotional pens. They lie unused, and people attach almost no value to such presents. Instead, you can customize your gifts in such a way that both your brand as well as your goodwill gesture get enough attention and admiration.

4. Keep the budget in mind: There is no point in purchasing something too expensive for your clients who aren’t possibly going to return to you and give you any further business. While you can consider lavishing your best customers with the most splendid gifts, having the same approach towards every client will soon render you bankrupt. Choose your customers carefully whom you want to give special treatment and whom you think will have a lasting relationship with your organization.

5. Follow up on your clients: Once you present your client a gift, it is essential to follow up on them. Merely doling out gifts will not produce the desired result. Try finding out if the client liked your gift. If he didn’t like the gift, then think of a new gift to present him the next time. The interaction that you would have with your client after gifting him will help to figure out if he appreciates your gesture and whether he is willing to do business with you any further.

Whatever be your gift, make sure that you put some thought before purchasing and finally gifting it to your clients and employees. An appropriate gift will help enhance your business ties with the people who matter. However, an ill-planned reward can create an adverse impact on your brand. Apply the points mentioned above in your gifting strategy to make the most out of your gifts.

Aditi is a corporate gifting specialist at Corporate Legacies. She has written more than 200 blogs related to corporate gifting companies.She likes to experiment with corporate gifts items She likes to connect with new people to find new ideas.