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Commercial Photography Vs. Advertising Photography: Look According to Your Needs

Author: Andrew Martin
by Andrew Martin
Posted: Jul 10, 2018

People are always confused between the commercial photography and advertising photography. Both are the lucrative fields for a professional photographer. Both are used for promotional purposes rather than retaining a memory of your relatives and friends in your album. The difference between the commercial and advertising photography is focus and technique.

Let’s have a quick look at both of these terms

Commercial Photography

Los Angeles commercial photographers are responsible for taking photos of models, buildings, merchandised, ArtFields, and landscapes. They take pictures for promoting a brand or company through books, reports, advertisements, and catalogs.

The photos taken by the commercial photographers are used in the retail and wholesale sectors. The main reasons for using the images are promotional efforts. In the commercial photography, the whole concept of the photo shoot is dedicated to the product which is photographed. The styling, lighting, and background are kept neutral so that it cannot lessen from the product being promoted.

To become a commercial photographer, one needs to be skilled enough and should possess the abilities to shoot pictures of subjects. When you hire a commercial photographer, he or she will take pictures that you will use for your business promotion. In a nutshell, such photography enables you to make money from the images.

For instance, if you run a restaurant, you can ask the photographer to take a picture of food items as you want to put them on your restaurant menu. As a restaurant owner, you cannot sell the menu itself the way you can do it by using a postcard by creating a visually appealing menu card.

Hiring a Commercial Photographer - Commercial photographers can take the pictures of appliances, gadgets, buildings, automobiles, landscapes, artifacts, events, people, and different kinds of merchandise. However, you should choose one who specializes in one aspect. When hiring a commercial photographer, make sure he or she has expertise in your industry. A good commercial photographer should only be able to take quality pictures, but he or she should also be comfortable in understanding the psychology of selling and knowing how to take images can highlight the features of your product that can convince your target customers to purchase.

Advertising Photography

The advertising photography world is more extensive than the methods used in the commercial photography. These photographers required for clicking on different types of photographs. These photographs are further used for selling not just the products, but also ideas, lifestyles, and concepts.

When compared with the commercial photographers, the advertising photographers are considered to be more creative. They are free to interpret how products, services, lifestyles, and ideas can be presented photographically.

So, depending on your requirement, you should look for advertising and commercial photographers in Los Angeles.

About the Author

Andrew Martin is a passionate writer and loves to write about technology, gadgets, applications, marketing, Business Services & all.

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Author: Andrew Martin

Andrew Martin

Member since: Aug 02, 2017
Published articles: 14

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