Product labeling-how to do it right

When your target customer goes through the aisle in the supermarket weighing the available options the first thing they are going to notice is the associated labels. This is quite natural, because the label of the product gives them the right idea regarding this and helps them to make up their minds. So when you're going for product labeling, ensure that it catches attention and give all the relevant information customers require at a glance. It will help them to make their decisions quicker and the fate of your product will not hang in balance.

1. Consider the size of the label you're going to have and it will depend upon the size of the packaging of your product. It may cover entire surfaces or simply enough to garner attention, the choice is yours. In order to be completely sure regarding what you should have accurately calculate the measurements to have an idea regarding the size of the area you need to work with.
2. Company logo design is another important part because it will find a place of prominence on the label you design. This is what helps to create the brand awareness and gives the customer something to identify your company. However, it is important to note that once you have decided on a logo be consistent with it on every product that comes out from your stables. Also, use them on various advertisements as well as correspondence pieces related to your business.
3. When you are deciding on labels and stickers related to your brand it is important to go through what your competitors are having. In order to have a separate identity for your products make sure that it doesn't resemble too closely with your competing brands in both color and design. Otherwise, your product will be easily confused with others of their ilk, and it will not be able to stand out on its own.
4. Every label should have pertinent information that describes the product and the best way possible. Consider the specific regulations related to product labeling in your area in order to make the right choices. Labeling guidelines will direct you to include or exclude information from the label.
5. Do you want to know about the top priorities related to labeling? Top priorities include contact information, food ingredient lists, expiry and manufacturing dates, as well as the product category such as cleaning or food product.
6. It is important to catch customer attention and get them to wrap the product from the shelf. In order to do that, you will need to display interesting information prominently. For example, if it is something unprecedented such as a NEW scent or flavor do not forget to display it where it simply cannot be missed. Custom printed labels give you the chance to manipulate information as required, to get the best results from your product labeling.

Those, who want to know more about product labeling related to various industries and the different options available may visit the website http://www.frontierlabel.com/.

About The Author

Roger Whitney is engaged with brand and product promotion for a number of years and worked with a few major international brands of custom printed labels. He loves to share his in depth knowledge about the printed labels through the various articles that he writes.

Roger Whitney is engaged with brand and product promotion for a number of years and worked with a few major international brands of custom printed labels.