The Need for Businesses to Enforce the EU General Data Protection Regulation

The incidents of cyber security breaches have increased over the years. In these breaches, customers’ personal and financial data collected by businesses for marketing and other purposes, was stolen by cyber thugs. The breaches hurt the customers in terms of loss of their privacy and money getting stolen from their accounts and affected businesses in terms of loss of business, reputation and customer trust. For ensuring enhanced protection of customers’ personal information collected by businesses or organisations, EU General Data Protection Regulation (GDPR) was formulated. Businesses which fail to comply with the GDPR are obligated to pay heavy fines.

This regulation replaces the Data Protection Directive 95/46/EC. It was designed to harmonize the data privacy laws in Europe, to protect and empower all EU citizens about the privacy of their data and to reshape the way businesses in Europe approach data privacy.

While the GDPR helps consumers get more control over their personal data, it enables businesses to benefit from a level playing field. By using the data of only those customers who willingly share it with the businesses for marketing purposes, businesses are able to run highly relevant, targeted and focused marketing campaigns.

These are the 8 rights EU General Data Protection Regulation (GDPR) provides to individuals:

1. 1.The right to be informed: Organisations need to tell individuals what data they are collecting, how it is being used and how long they will keep it and whether they will share it with any third parties. They must communicate this information to individuals concisely and in plain language.

2. 2.The right to access: Individuals can submit subject access requests, which make organisations bound to provide a copy of their personal data to them.

3. 3.The right to rectification: When an individual discovers that his information held on by an organization is inaccurate or incomplete, he can request for its updation.

4. 4.The right to erasure/forgotten: Individuals can request organisations to erase their data in certain circumstances like when data is no longer necessary, data was processed unlawfully or it no longer meets the lawful ground for which it was collected. This also covers instances where the individual withdraws consent.

5. 5.The right to restrict processing: Individuals can request organisations to limit the way they use their personal data.

6. 6.The right to data portability: Individuals are allowed to obtain and reuse their personal data for their own purposes across different services. This right only applies to an individual’s personal data which he has provided to data controllers through a contract or consent.

7. 7.The right to object: Individuals can object to the processing of their personal data which is collected on the grounds of legitimate interests or the performance of a task in the interest/exercise of official authority.

8. 8. Rights related to automated decision making including profiling: The GDPR includes provisions for decisions made with no human involvement such as profiling that uses personal data to make calculated assumptions about individuals.

Data Level Agreement JIRA:

For enforcing the GDPR agreement, organizations need to reform their data management practices. They have to hire data protection officers who ensure that the GDPR regulation is being complied with in their business or organization. They hold regular training sessions, develop data protection guidelines and policies and perform other related tasks.

Businesses also need to use a technologically advanced and powerful tool for regulating and tracking access to individuals’ data, organizing it, automating the deletion of redundant data, sending notifications and issue management. With Data Level Agreement JIRA tool, businesses and organisations can easily and conveniently manage their customers’ data for GDPR enforcement.

By enabling businesses and organisations to better manage and organize the data of their customers, Actonic Gdpr Tools for Jira enables them to maintain the privacy of their customers for enforcing the EU General Data Protection Regulation.