Why is AudemarsPiguet watches so expensive?

Audemars Piguet is considered as highly prestigious a watch that is used over several years. In the year 1873 Jules Louis Audemars who basically a technologist met Edward Auguste Piguet who is an economist led to the opening of a new company. Audemars Piguet factory was opened in Switzerland in 1875 in order to experiment but it hit the market with great success. These watches possess an outstanding performance compared to the other watches with the high accuracy in work as well as superior quality. When a person owns an Audemars Piguet watch then he/she owns a perfect craftsmanship that is completed with utmost perfection. Over the period of years, the company introduced many creative design watches that were ever preferred by most of the people. In the year 1925, they introduced the first thinnest watch that can be carried in a pocket after that they introduced skeleton watch which displays the mechanical functioning secrets through a glass. Although the company is identified as a great manufacturer of watches from the beginning they became popular from the year 1972 and grabbed the lead in the watch industry when they invented the "Royal Oak". Royal Oak is a trendy, expensive sports watch designed in a conservative branch. These watches are not only identifiable for its design because of its utilization of superior quality material and technology. Audemars Piguet makes use of ceramic rather than using stainless steel.

The ceramic material is tough to deploy polishing which is carried out through the satin brushes. The high-quality benchmark takes the account of movements which makes the purchase of Audemars Piguet is a valuable one that can be enjoyed for several years. The bold plus radical design invented in 1972 led to the development of many oak models in the market. But still, this watch is most preferred by all people which are worth for the amounts spend. The watch was designed by Gerald Genta within 24 hours of time who developed an incomparable watch that can be used on all occasions. He thought of a helmet where the screw mounting the faceplate is strong such that it avoids the water occurrence and tried out the same principle in the watch also. Today 90 percent of the watches sold are Royal Oaks. Regardless of Royal Oak or Millenary Maserati introduced in the year 2007 the Audemars Piguet watches are identifiable among numerous watches. It is a perfect blend of uniqueness as well as expensive design manufactured with superior quality materials and perfect workmanship. Above all this, the royal history of the Audemars Piguet makes them worth in collecting the watches.

Mr. Waseem - Managing Director of Haute Horologe in India.