4 Major Myths About Google Analytics

The term analytics implies difficult math and time-consuming statistics, which normally frighten away many small business owners. Moreover, Google Analytics, just like many other technical and strategic things, is associated with intimidating myths. However, using Google Analytics is not as difficult as it is portrayed, in fact, it is essential to every type of industry and business with a digital presence. It is used as a tool to better understand the customers, products, services, and marketplace.

The experts of SEO in San Diego help understand the most common Google Analytics myths and elaborate the facts.

Myth: Google Analytics is difficult to install.

Fact: Although it may have held truth in the past, in present, installation and set up of Google Analytics is a process of several minutes.

It can be accessed with any type of Google account. If you have Gmail, technically, you already have access to Google Analytics. Linking Google Analytics to your website is a quick and easy process. Mostly, the common web platforms, like Shopify or WordPress, allow users to simply input the tracking number into a plugin. It requires no coding, just a swift copy and paste of an 11-digit number. This five minute a method is the crucial first step in unlocking digital success.

Myth: It is difficult to understand.

Fact: Google Analytics is so powerful to allow for getting intense technical details but the vital information for small business owners always lies near the surface. Raw traffic numbers, traffic sources, demographic information, click through rates, bounce rates, and other crucial information are all just two clicks away from the home screen. While Google has added many functions to the software, it always keeps the most important within arm’s length. By minimally practicing Google Analytics, small business owners can get key information and take actions to boost their digital health. Moreover, the reports are simple and easy to understand and generate.

Myth: Serious Google Analytics Analysis is highly expensive.

Fact: This myth has been eliminated from the corporate world, yet some new business owners still believe it. Many large organizations produce a great amount of data with their web presences and other activities. They also hire expensive business insight teams to analyze data and produce strategic insights. However, for small businesses, hiring a team for data analysis is not necessary. The primary reports and data you require are already accessible in Google Analytics for free and easy to find and analyze. It doesn’t require an expensive staff to make sense of your data. When you know which numbers are important for your business, you’ll be able to use that information to lead your marketing decisions.

With just a few clicks to Acquisition reports, you’ll be able to know which marketing channel, like social media, email, SEO, Google AdWords, etc, is driving the most traffic to your website. So, you can know where to spend your money to drive the best ROI.

Myth: It is not necessary as many websites tell the traffic.

Fact: Many common web platforms include traffic analytics compatibility in their interface. WordPress, Shopify, Squarespace, etc provide ways to know the traffic rate, how long they stayed, etc,

They are fine as an overview resource, but none of them can replace the versatility, and depth of Google Analytics. It has a much stronger analysis engine that organizes data into more specific and important ways.

If you run a business and want to boost your online presence, traffic, and revenue, consider turning to a reputable San Diego SEO Company where the experts will help business to increase.

Charles Atkin is a blogger, He currently writes for a boutique search engine marketing company called Saba Seo, A trusted San Diego Seo Company.