Tips to Drive Success with Your Ecommerce Store

Opportunities are being created every second with a rise in consumer demands and the market. People are constantly attracted to newer ideas and innovations. Moreover, technology has enabled easy trade via the world wide web. This has only accelerated the emergence of start-ups and ecommerce platforms.

While more and more businesses are building an ecommerce presence, planning an ecommerce start-up is not a cakewalk. It requires taking important decisions which may give rise to several risks. To reduce risks and hassles down the road and distinguish your ecommerce start-up from others, you must keep in mind the following aspects.

1. Marketing

Having an attractive assortment of products is one thing and getting people to buy it is another. For people to buy a product or service, they must be informed of its availability. Awareness and appeal is created through smart marketing strategies, both online and offline. Some of the common marketing strategies are:

• a) Sending newsletters and messages
• b) Creating pop-ups with specials and offers
• c) Creating online ad campaigns
• d) Automated marketing to send customised emails or push to customers who visit the website
• e) Creating & managing social media
• f) Collaborating with complementary websites

2. Attractive Website

Assuming that a customer has successfully landed on your website, what next? For customers to explore the website, search for products, and actually buy them, the website must be easy-to-use and visually attractive.

There are different platforms out there that allow you to create intriguing and functional eCommerce websites. It is advised to hire professionals that specialise in Shopify, BigCommerce or magento development and more depending on the platform you wish to build your website on. Remember, be it a Magento website or a Shopify e-store, everything from the website theme to content used across web pages, should be well-designed and organised to deliver a user-friendly experience.

3. Analytics

Analysing visits to the website is important. Newer technologies enable individual tracking of all customers. There are specialised analytics tools that provide insights into popular products, target audience, traffic sources and more. When combined with automated marketing, analytics can help boost customer visits.

Moreover, analysis of customer testimonials, reviews, and emails is also important as it provides a third-party view of the workings of the website and products, which further suggests required modifications for better function.

4. Customer Service

One of the most important objectives of every start-up is to attract new customers while retaining older ones. A good Customer service and support system is crucial to interact with clients and attend to their issues.

Messenger, Chat boxes, E-mails, and Enquiry portals are some easy way for customers to reach out to the company. However, these mails must be immediately attended to, failing which can put off the customer and persuade them to go somewhere else. Therefore, an easy means for customers to contact the seller must be incorporated in the ecommerce platform.

Increasingly, social media platforms are being used to connect to a wider audience. Companies may introduce their own apps or collaborate with existing ones, to reach out to a wider audience.

5. Create a unique customer experience

We all are aware that walking into a fancy, well-maintained and organised store automatically creates a good opinion about it in our minds. Ambience and first impressions are important. Ecommerce platforms must personalise a user’s experience to drive customer satisfaction.

This can be achieved through:

• a) Using a customer’s past views and purchases to list special items.
• b) Offering special discounts, etc.
• c) Automatically changing or providing an option to change to another language.
• d) Automatically changing or providing an option to change to another currency.

Explore the web and you will find many such techniques and methodologies to create a unique user experience for your audience and win customer loyalty and satisfaction.

6. Security

Ecommerce shopping, many a times, requires customers to pay through their credit cards or bank accounts. While these payment options are only deigned for the customer’s convenience, they are a matter of concern as hackers may track into a user’s account or the company’s website and steal sensitive information.

That said, eCommerce sites must be designed in a secure and confidential manner. A good web developer must be hired to build a highly secure website, to minimise the risks involved.

With banking, private and governmental establishments resorting to online transaction and ecommerce platforms, the web surely has become the next big market sphere. To make your start-up or ongoing business stand out, implement or modify these tips to make your store stand out attract more and more customers

Web Circle is a professional magento web development company in Australia having profound knowledge in magento web services. The expert team of magento website developers have helped customers in operating online as ecommerce stores.