What Will Happen if You Do Not Have HTTPS

Website security is a pressing issue for businesses, big or small. In terms of security, HTTP websites definitely are way behind compared to HTTP websites with the SSL Certificate. India or any country has numerous online businesses who need to pay attention to user experience, search rankings and more to meet their online business goals.

Also, for lead conversion, website security is crucial. Users won’t simply give away their credit card details for an e-commerce purchase to any website. If they find out that the website is marked ‘not secure’, they may not complete the purchase at all. This means that all your efforts or investments to bring the prospective customers to your website will be futile if your website lacks security.

What is HTTPS?

HTTPS stands for Hypertext Transfer Protocol Secure. When you install an SSL certificate, the HTTP protocol changes to the HTTPS. Basically, HTTPS websites have a Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocol for encrypted data transfer.

Generally, data that is transferred between sites is in plain text but when you install a security layer such as an SSL certificate, intruders will see the data in encrypted form. SSL certificates require a public key and private key to ensure that only authorized users can view the data being exchanged.

The Absence of HTTPS means-

• Your website may not be trusted by customers.
• Your search results rankings will be affected.
• Prospective customers may not be able to find you easily.
• Data being exchanged on your website is at risk and your website security is vulnerable.
• Your online reputation isn’t as good as what you would want it to be.

Google Chrome’s update on website security

Among search engines and web browsers, Google is unquestionably the most popular name. And to ensure better user experience for their Chrome browser users, they decided to treat web pages as secure and not secure. All the pages without a security layer will be specifically marked as ‘Not Secure’ on Chrome 68. So, online entrepreneurs do not really have a choice but to install SSL certificate on their websites if they are serious about expanding their business.

• Not secure’ indicator on Chrome 68 for HTTP pages

Source: https://www.cloudflare.com/learning/security/why-use-https/

That’s not all, Google also gives better rankings to HTTPS websites in their search engines. Google has made it pretty clear that its search algorithms are more inclined towards HTTPS websites. This step helps them to provide quality results to search users and lead these users to secure websites.

Choosing your SSL certificate

Once you have decided to switch to HTTPS, you need to find a suitable SSL certificate. Comodo, Symantec, GeoTrust, and Rapid are among the trusted SSL certificate brands across the world. You can buy SSL as per your needs.

If you have a single domain, then just buy a single-name SSL certificate. If you have subdomains, wildcard certificates can be useful for managing the security of more than four domains. If you are a huge organization with numerous brands, then a multi-domain certificate that can secure hundreds of domain names can work well for your business.

Based on the level of security required, you can choose from domain-validated SSL, organization-validated SSL or extended validation SSL. Domain-validated should be good enough for websites with lower security requirements. Organization-validated SSL and Extended-validated SSL are suitable for businesses with higher security requirements such as websites with constant financial transactions.

If you do not have HTTPS websites, you may be far behind from your competitors who have secure websites. Why stay behind, when you can buy SSL certificate easily for your business. You can contact Abhada Technologies for securing your websites with SSL certificates from various web security brands. To know more, contact +91 22 28509920

Jitendra Raulo is Founder & CEO at Abhada Technologies that offer domain registraration and Web hosting services.