3 Reasons Why Your Business Needs a Corporate AV

Only three because it doesn’t take any morepersuasion to do the right thing! With the vast amount of informationcirculated among people every minute, it is difficult to get your messageacross to the right audience. Only the trendy, important and infotainingmaterial has a wider reach. Be it written or video content, people will viewand share anything that interests them. However, videos are more likely to beshared and viewed as compared to blogs and articles. So if you want yourbusiness to be known by the general public and target audience, get a corporate AV now! If you still aren’tconvinced, read on to understand why other companies and start-ups areploughing their money into companyvideos of different kinds.

1. Business promotion

Corporate AVs or corporate audio-visualis currently being used as the best way to promote the business. Today, thetrend has changed from television marketing to online marketing. Althoughbillboards, newspapers, magazines and television advertisements have an impact,the market requirement and scope has now shifted online. This change instrategy requires companies to keep up in order to not lose out on potentialbusiness relationships. Creating a corporateAV narrates your company’s story, mission, vision and achievements in anexciting and interesting manner. A video by itself is very effective incommunicating and expressing ideas and concepts. Instead of leaving things tothe imagination, a video gets down to every detail and clears any doubt. Thismethod of business promotion gives your company the opportunity to have aninteraction of sorts with the audience, enabling the viewer to get a clearerunderstanding of your company’s existence. If you are a start-up and needs to be announced in the market, a corporate AV is your best shot. It’llget your brand the exposure and business relations, by doing the rounds online.Rather than verbally explaining your brand’s concept, you can use the videowhile pitching to investors and stakeholders and also use them at trade fairsand exhibitions.

2. Employees are consumerstoo

Much like theconsumers, your employees are also accustomed to getting their entertainment,news updates, shopping, bill payments, etc. by the touch of a button. They toowant convenience and hassle free services. If your employees are not up-to-datewith the latest change in policies and are less informed, don’t be shocked. Toavoid this, invest in company trainingvideos as well. If you want engaging employees, it is important to addresstheir needs and preferences. CorporateAVs and training videos prove tobe more beneficial and impactful when motivating your staff, training freshers,holding a workshop or seminar, etc. Through a corporate motivational AV, your employees are more stimulated andpumped up. This stimulation gets them working more efficiently into achievingthe company’s target.

3. Everyone loves a good story

A story most of the time has a better impression on a person when it is visually narrated. The mind is easily persuaded when it is shown the how, what, who and why. A corporate AV has the power to impress the viewer when narrating the company’s journey. If the viewer has a ‘wow’ moment, you can be sure of your video being shared and becoming trendy. A lot of public and motivational speakers incorporate storytelling in their presentations to be able to connect more with the audience. Even sales and marketing teams combine storytelling when promoting a product or service to turn an audience into a potential customer.

And there you have it! Three simple reasons why it is beneficial and important to get a corporate AV for your company or start-up. Make the best oftechnology and social media to get your business higher up the ladder. Contactus at Buzz Creatix to fire up your business relations. With our state-of-the-art resources and love for video-making, we know just how to make you shine.

Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains.