How to keep the balance between SEO and creativity in your content

If you are content creator or work for a content writing agency, you must be aware with the struggle of having to keep a balance between these three thing: text optimization, creating content that best fits your target audience’s needs, and your creativity. Even for the most creative writers, it is a challenge to not only intrigue readers but also please search engines. It takes not only intensive research and creativity but also a fairly good understanding of how SEO works. We have listed three ways to keep your creativity, your content and SEO in the right proportions.

1. Explore your niche: In order to craft your best SEO-friendly quality content, you need to pay attention to what is hot and trending in your niche. You need to understand what your target audience is searching for and what their current needs are. Your target audience is best able to relate to your content when it provides a solution to their common problems. Expert writers working for well-known SEO services take specific measures to make sure they are writing about something that their audience finds intriguing. You can also find out what intrigues your audience or even better, what is popular in your domain. Pick some popular keywords from your niche and Google search them. You can also use sources like Quora and Reddit to get an idea of what people are talking about. Thus, you can find topics that have a huge ranking potential in your niche.

2. Check in on your competitors: SEO is about beating your competitors and ranking higher than them. Search engine optimization services always keep an eye on how their competitors are doing, and you should too. You should find out the holes in the content strategy of your rivals and craft content that fills those holes. For effective SEO, it is always wise to plan your content according to your analysis of your competitors’ content (e.g. how well it is performing on search engines, what ranking it has on the SERPs, etc.)

3. Check your content’s compliance with SEO-recommendations: There is no point in creating content for SEO if it fails to meet the SEO requirements. Take a look at the content published by a renowned content writing company, it is informative, reads smoothly and ranks high in the SERPs. And it is ranking high because it complies with the SEO-recommendations. While writing content, ensure that it complies with requirements of readability, words count, recommended, and target keywords,

I am an SEO specialist at SixPL, a digital marketing agency which specializes in writing ICO white paper and content writing services.