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Reshaping the Marketing Industry with the Blockchain Technology

The greatest thing about Blockchain is its decentralized ledger behind it that takes your business to high levels of security, transparency and efficiency. The Blockchain is said to be one of the most prominent technology of the past, present and the futuristic world. Many hope that Blockchain may be the new world’s internet with its feature of disrupting various Industrial sectors.

Experts predict that 2018 will be a huge year for Blockchain as well as Cryptocurrency to make a change and impact in various business sectors. Digital Marketing is one common and significant platform that helps to boost brand or product image and drive leads. Can Blockchain be implemented in the Marketing Industry? How does it reshape the Digital Marketing Industry?

What is marketing in the world of Blockchain?

Blockchain acts as an inadvertent regulator to the digital marketing Industry. Generally, digital marketing is a model in which the middleman facilitates the work of marketing and promoting to the trusted media, social media sites to increase brand visibility and scalability.

The Blockchain is capable of disrupting any Industry, in the same way, it disrupts the Marketing Industry with a powerful force that allows advertisers to directly buy and sell products and services to the user. It also allows users to access websites and side by side maintain the privacy and security. On such a platform, individuals are allowed to explicitly provide reading and writing permissions to their data. This protocol eliminates the need for the third party and, therefore, information is directly encrypted on their personal device.

Customers who take part in the Blockchain platform are given the access to use the content they need, without the concern of receiving unnecessary targeted marketing. Private information for the users is no longer freely available to random digital marketers looking out for leads. Blockchain provides all the required benefits by eliminating.

The Blockchain is most commonly known as the underlying technology developed for Bitcoin, a cryptocurrency. To validate transactions Blockchain uses a peer-to-peer network. It is basically a data structure with a distributed ledger of transactions shared between computers. Transactions can be verified and made by users without a central consultant. Hence, Blockchain is a decentralized and Users are free to make any number of transactions without a centralized authority. Blockchain makes business simple and secure for many entrepreneurs and makes transactions more rapidly without any additional fees attached. These transactions cannot be contested and therefore avoids complexities.

Blockchain is prominently known for its robust technology in which its blocks contain information chronologically synchronized. These blocks are decentralized therefore the security for Blockchain is well guaranteed. Blockchain has another property of being transparent. If there is any change to be made in the Blockchain, it becomes complex as a large amount of computing control will be needed to make those changes. Blockchain is the latest technology that is most presently immutable and reliable.

A passionate blogger and marketing manager having the ardent interest in Application development in the marketing and business space.