Risks involved if SSL certificate is not installed on your website

Websites are the storefronts of the new age consumers. While online business sites are extremely useful for business growth, the security of the website is equally important. SSL certificates have become essential for online business owners to keep fraudulent transaction and undesired intrusions at bay.

Some of the risks involved if SSL certificate isn’t installed on your business site are as follows:

• Data Leakage

Customers and other online users of your company’s website may be sharing identity details, financial information and other important data through your website. In the absence of encryption, confidential data exchanged on your website can be easily stolen by hackers.

What data means for a blog website will be different from what data is to a financial firm. Hackers are smart enough to identify vulnerable websites and create issues that come under cyber-attacks. Depending on the sensitivity level of the data, the outcome can become a manageable menace or an incident of catastrophe.

• Distrust by website browsers

Google Chrome will soon be marking all websites as ‘not secure’ if they do not have the secure layer of SSL certificates. Also, search engines such as Google tend to rank websites with HTTPS security higher on search engines pages compared to non-secure websites.

Internet Explorer and other web browsers are also critical about web security. It is better to strengthen your website security. There are a variety of SSL certificate options offered by leading web security brands to suit the needs of different kinds of businesses. The SSL certificate price varies as per the needs of the website owners.

• Search Engine Ranking

For today’s businesses, search engine page ranks are extremely important for business growth. Website security is one of the key ranking factors considered by search engine giant Google for listing websites on their search pages. The presence of company websites on SERPs play an important role in brand awareness and managing the brand reputation.

• MITM Attack

Man-In-The-Middle is an attack where an attacker interferes in interaction between your business and your customers. This interference in the communication can lead to tremendous losses.

• Customers Trust

Competitors with HTTPS website addresses will be seen as more credible by your customers. These days, customers have enough choice of alternative brands to fulfil their needs. Cybercrime caution messages are sent out by news portals and conscious companies to their clients.

Therefore, these days, customers are well aware about security measures. So, it is quite evident that they trust a website protected with an SSL certificate more than a non-secure one. In case your website doesn’t have the secure HTTPS padlock, customers may choose to move on to engage with your competitor’s site.

• Impact on your Brand

If the website data is leaked or website security gets compromised, the brand reputation is tarnished. Bigger the brand, more will be the media coverage on security issues with the brand. If something like this happens then more time, effort and money has to be put in to restore the brand image. In extreme cases, lawsuits or irreparable damages to the brand may also take place.

There’s no doubt, website security is significantly important for your business. Comodo SSL, Symantec SSL, Rapid SSL and GeoTrust SSL are some of the industry-recognized SSL certificates that are available in the market today.

You can also buy SSL certificates at competitive prices from Abhada Technologies, a trusted SSL certificate seller and website security products provider. Their experts will guide you to choose and install the web security features suitable for your business.

Jitendra Raulo is Founder & CEO at Abhada Technologies that offer domain registraration and Web hosting services.