How Search Engine Optimization Works for Wikipedia

A Wikipedia page for an individual or a business is highly valuable. Supposedly, you search about something related to marketing and the first link that pops up is a Wikipedia page. Wikipedia has the power to acquire you high rankings on search engines, which in turn has made people use it as a dominant marketing tool.

With over 29 million pages published on Wikipedia and a community of over 30 million registered users, Wikipedia has become a reliable source of information all over the world. Due to its reliability, it gives credibility to your business, allowing it to be notably significant on a global scale. However, how does it work for SEO purposes?

SEO and reputation management work hand in hand. No matter what you search for, Wikipedia already shows up in the first page of Google and since Wikipedia is exhibited as a reliable platform, your business page can rank on the first page of the SERPs. It eliminates the hassle of performing extensive keyword searches or building your brand’s value on the internet from scratch.

However, Wikipedia does not allow editors to use promotional content in the pages they create. A core policy in Wikipedia’s guidelines is that content should be written in a neutral tone or else the community of Wikipedia editors will discard it. If you want to rebuild page from Wikipedia editors you should pay heed to include reliable sources, adding genuine references, avoid promotional aspects and not add spam.

A novice writer should not be considered for writing a Wikipedia page for your business, as they cannot create a profile that is informative, rich in content and is up to the SEO standards. To create a Wikipedia page that sticks, the recommended approach is to hire someone that already has a good reputation in writing Wikipedia pages.

Wikipedia may have the ability to monopolize SERPs however with over 20,000 articles published on the Wiki platform every month it becomes difficult for yours to stand out. Living in the digital age, it is important for every professional individual or a business to have an online presence of their own. That is why having a Wikipedia page is important for most businesses, but to have one you have to be notably significant.

So how does Wikipedia measure your notability? For your business to have a Wikipedia page, it needs to have adequate yet genuine sources available on the internet. Having enough media coverage or online sources allows you to be notable for approval on Wikipedia. For better SEO reputation management, the sources relevant to you or your business should be added as references in your profile.

Wikipedia might be open to anyone to edit or add content but a community of editors on a regular basis monitor the uploaded content. As an open source online encyclopedia, in case of any misinformation findings, it even has the power to revoke the rights of editors for good. It is evolving rapidly as a global source of information and still has the ability to lead all information platforms present on the internet for the years to come.