Why You Should Plan Your Store Layout Properly

When planning your store layout, get it right the first time. This considerable investment in shop fittings needs to be effective and attractive to customers giving them a pleasant overall experience as a well designed store makes a significant difference to whether customers decide to buy your product or not.

There are some design strategy’s that are designed to give you more sales in your store:

• The threshold or decompression zone

This is what customers see first on entering your stop where they judge whether your premises contains quality merchandise is expensive or cheap by your shop fittings and general layout. Here customers are likely to miss much of the displays, products, and signage, making it an area to introduce your branding by suggesting quality and value.

• The power area

When entering a store 90% of people unconsciously turn right, to the "power area" carefully consider what goes into this area in terms of products, displays and fittings, as it’s a high impact first impression area.

• Store Pathway

Using display cabinets, shelving and other shop fittings in Brisbane stores help to create a pleasant pathway through your merchandise to the checkout area while gaining the maximum amount of exposure possible to your products.

This pathway is usually in a circular counterclockwise pattern so people walk through to the back of the store and then back to the front.

• Merchandise outposts

Whether you have aisles or just use group displays to create a pathway through your store it is important to try and slow down your customers travel, so use eye catching and attention grabbing displays in strategic areas to cause them to pause briefly. Also wisely use visual speed bumps such as signage or special’s displays to attract them.

• Personal shopper’s space

Studies have revealed that many shoppers and especially women, will avoid areas where they feel they may have to brush up against other people so be sure you allow enough personal space between shop fittings in Brisbane for your customers while browsing your products.

If room permits having a waiting area where customers can sit and feel comfortable will keep them in your shop longer and you can interest them in more of your product.

• Higher demand products

Eye level displays are best for high demand products which draw people to them and tempt shoppers to select other associated products.

• Checkout Placement

The area you select for your checkout should be at a natural point in your shop, usually, it’s on the left as your customers move around your store right to left and naturally finish there. It depends on the size of your shop and the number of staff you have.

Consider these points:

1. Have a checkout counter that is big enough to be comfortable and able accommodate customers’ bags or belongings for their convenience
2. Use the space behind the counter for displays impulse shopping items
3. Consider the security aspect when placing your counter

Carefully plan your store layout for customer convenience and maximum exposure of your product will increase your overall sales and the bottom line your profits. By making your shop visually appealing and comfortable customers will stay longer increasing your chances of making a sale.

Oz Shelving Solutions is Australia’s leading experts for high quality retail display shelving and shop fittings.