Top 13 Linkedin Tips for Your Business and Marketing

Over the recent few years, LinkedIn has been positioning itself as the platform of choice for connections to drive this mission forward; it has unleashed a whole host of content-focused updates – from its powerful publishing platform to its successful ‘Sponsored Updates’ and inspiring influencers’ programme.

Is LinkedIn meant only for job seekers and professionals? Surely not. Although trillions of professionals and job seekers are using LinkedIn for increasing their networks and their careers, anyone who is social can’t ignore the wonders of LinkedIn marketing!

By creating connections to exploring brand awareness, generating leads to partnerships, LinkedIn makes an astonishing addition to your digital marketing strategy.

What LinkedIn Exactly is?

LinkedIn is a professional social network. It is about industry updates, discussions, career opportunities, development, and other types of business-oriented activities. LinkedIn differs from other social media marketing platforms like Twitter, Facebook, Instagram it’s not about posting images and updates.

Other social media networks are friendlier when considering from the business point of view they have direct access with consumers that is they can effectively market with posts, images, and status but in LinkedIn, you need a more significant approach to the market.

LinkedIn is a practical and useful resource for business to make strategic connections; it’s the place to find new clients and consumers it also pays way to find support and resource.

Once the LinkedIn profile is ready for viewing its essential to create a LinkedIn badge for other online properties.

LinkedIn badge is created to use on your websites, blog to let others know about you and connect with you on LinkedIn. To put your LinkedIn badge on your website, email or blog you should know to copy and paste the code into your online properties or else if you have a webmaster, then you can send the code to him, and he can add it for you.

Optimize the headline-

The critical field to optimize on the LinkedIn profile is the headline because it’s the most equated to the meta description it’s the way to explain who you are, what you do and how you do it. So, making a short, simple explanation will do the best justice for your profile.

Search engine optimize your LinkedIn profile

• Try to add 3high-traffic keywords to your LinkedIn profile that will provide a reasonable increase in the number and will display in the search results.
• Optimizing your profile will not only help it rank better in search results but also pre-qualify potential connections.
• Sometimes it’s best to think of optimizing your content for user experience, not for search engines.

Refined search process

LinkedIn’s also refined their search process to help uncover more relevant content:

"You can refine your search by using filter options on the right-hand side, with the ability to search posts coming soon."

Now more than ever, your content will be what earns you the time and attention of potential prospects on LinkedIn, and as such, it’s worth considering your LinkedIn content approach.

It’s always impressive if you list out your skills

It always adds more weight when other people speak highly about your skills and professionalism. Your connections can make the endorsements on the skills you have listed on your profile and also make recommendations that you have not included on your skills.

Make your profile an Open Profile.

An open profile allows you to message any LinkedIn member irrespective of any membership level or status of the connection if they accept your message that enables you to get in contact with members.

An Open Profile message is sent like a regular InMail message.

Export connections

LinkedIn has the option of exporting all your connections into a contact management system. This will be useful to track your contacts and to get an overall view of your network.

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