Marketing Tips For Architecture and Design

Find your potential projectFind which projects are potential for you? Lookout for connections who can link you with these potential clients. Do a thorough study of the clients and their social environment. Maintain a personal connection with them through phone calls and emails. Network with people and surrounding the potential clients spends most of their time. This will help you come in contact with them personally. Keep networking within your circle and outside. Your next project may come from the reference from someone you know.

Make your project portableAlways carry sharable portfolios of your work with you. People relate with visually tangible products and show more interest in construction company Kerala to learn more about the services. When they have a clear understanding of your work, they will call you up for any future projects.

Keep in TouchAlways keep your business card with you. After attending the networking event make sure add all the contacts you made to your email list. Remeber to send occasional personal emails to them so that they do not forget you. Also, use mass mailing services like Constant Contact to keep your contacts updated about your firm.Keep working to turn your firm into Trusted BrandTurn your firm into a trusted brand. Make your firm an expert in a particular area like a rural or urban designer, master plan, residential planning etc. Build your brand to be associated with a specific service. In time your brand will b known for expertise for a specific service and you will be most sort after brand for that service.

Utilize the power of social media

Everyone is acquainted with social media. Many companies are opting for social media marketing to market their brand and products. Tell the people stories of your ventures an architect. Share the real stories of your clients on the online media. All these make people talk about your brand and it will be easy for them to find you through your online presence.

NetworkingNetworking is a go-to rule when it comes to marketing. Talk about your brand to everyone you connect with. Always carry your business card with you. Give the person you connect with your business card. Its simpling sowing seeds of contacts and h knows one day the oldest contact may get you a potential client.

Stay updated with latest technologiesYou close business deals with your presentation skills. So the material you present to your client should be eye-catching. Be well versed with technologies like 3-d visualization and modelling tools like 3ds Max, Autodesk Revit etc which give amazing rendering and even 3D animation. You will be able to show the actual final 3D look of the building through these tools.

Keep current clients happyWord of mouth remains the best architectural marketing tool. Always make sure to complete them within the deadline. Keep the client updated regularly about the progress of the project. Take in client inputs in every stage of your work. This makes you credible and customized. When a satisfied client recommends you to another potential client, it becomes the most effective and authentic marketing tool.

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